Hierarchy of Needs Essay

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A hierarchy of needs are the different levels of reasoning behind what motivates people to do any given thing such as eating to satisfy hunger or going to a specific place to eat because it is the new trendy spot or the best food in town. There are four basic levels of need: physiological needs, safety needs, social needs, and personal needs (Perreault, Cannon & McCarthy, 2010) . The first and most basic type of nees are physiological or survival needs if you will. These types of needs are those such as the need for food, liquids, rest, and sex. Products that I would use that would satisfy these needs would be things such as Dannon water, Red Baron Pizza, Black Angus Beef, Taco Bell, Sealy memory foam pillows and mattresses, Gatorade, Ortho birth control pills, Clear Blue Easy ovulation kits (Perreault, Cannon & McCarthy, 2010) . The secon level of needs, safety needs, are those needs that involve the need for protection and physical well being. Products that I would use that would satisfy thes needs would be ADT home security systems, Springfield XDm 9 mm semiautomatic handgund, Smith & Wesson ear protection for shooting, Engergizer flashlights, Allstate homeowner's insurance, Healthrider stationary bicycle, 24 hour fitness gyms, Coppertone sunscreen, and Centrum vitamins (Perreault, Cannon & McCarthy, 2010) . The third level of needs, social needs, are those needs that include the need for love, friendship, status, estseem, and acceptance by others. Products that I would use that fit under this categoery of needs are things like FTD florists, membership to an organization where others can see your accomplishments and you can feel part of a group of people with your similar interests such as SHRM (the Society of Human Resource Management), and a Harley Davidson motorcycle as it is a widely recognized brand and desired brand of motorcycle,

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