Hidden Truths Behind Zoloft

934 Words4 Pages
Candace Baird English 112 Candace Pomozzi 22 February 2013 Hidden Truths behind Zoloft Many adults, American or not, have experienced the sense of being depressed at least once or twice in his or her lifetime. Feeling depressed is a normal reaction to life’s obstacles, especially when things may have gone wrong; however, when the depression last for several weeks and is unbearable, that is when the depression turns into a serious medical condition and needs to be diagnosed by a doctor. The Zoloft commercial uses rhetoric appeals; appeal to logic, appeal to emotion, and a fallacy of presumption to persuade their audience into consuming the medication for those diagnosed with depression disorders. In the black and white animated cartoon commercial for the anti-depressant, Zoloft, a sad, upset, depressed ball is moving forward, as if it were dragging its’ feet, looking down at the ground. As the ball is moving forward sadly, the music in the commercial sets the mood along with the dark cloud hovering over the ball, wherever it may go. The ball is informed about a serious medical condition, depression, informed on a few of Zoloft’s side effects, as well as being informed on how only doctors can diagnosis depression and prescribes anti-depressants. Now, the ball is a happy ball, bouncing forward, whereas the music is more upbeat and the dark cloud broke up into many clouds clearing the sky, flowers blooming and birds flying happily, chirping along their way. The ball made a wonderful transformation with the anti-depressant drug, Zoloft. In the beginning of the animated cartoon commercial the viewers who are drawn in are those with similar symptoms as the ball appeared to have; such as weight of sadness, feeling exhausted, hopeless, anxious, or loneliness. The music used in the commercial catches the viewers’ ear by making him or her feel more at ease and less

More about Hidden Truths Behind Zoloft

Open Document