Herbert vs. Seaver

423 Words2 Pages
Rhetorical Analysis Essay for Letters Between Mr. Seaver and Mr. Herbert Mr. Seaver and Mr. Herbert’s letters convey points of interest to persuade each other to see their point of view. Although both appeal to each other in an argument, they also appeal to tone and logos. Even though both of the letters are able to use these techniques to prove their point, Mr. Seaver was able to use them more effectively, In Mr. Seaver and Mr. Herbert’s letters both express what actions should be taken on their issue, being whether or not the use of “It’s the real thing” should be continued to be used by Mr. Seaver’s business. One of the appeals both companies use is their appeal to tone. Through out both of these letters tone is created by what type of message is being created. In Mr. Herbert’s letter to Mr. Seaver a professional tone is seen through the use of intelligent and polite language. Where as Mr. Seaver takes a satirical stance on the issue at hand to prove that he understands violating copyright laws is a serious offense but at the same time he expresses his understanding of his freedom of speech. Each of these men attempts to show their authority and place in this argument through the use of inductive reasoning. Much of Mr. Herbert’s authority comes from his companies’ accomplishments in marketing such as previous marketing campaigns that had been successful. He does this to explain how he does not want the slogan he is using to become over used. On the other hand Mr. Seaver defines his territory by using irony toward the Coca-Cola Company. He pokes fun by explain how easily it was for people to get soda and a book mixed up. He also explains how problem like this had occurred in the past, but he also explains how the issue at hand is less of a problem than he thinks it is by comparing their problem to a book called Games People Play. Even though both parties of
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