Healthcare Marketing Analysis

868 WordsApr 17, 20124 Pages
Healthcare Marketing Analysis In order to be successful in marketing organizations have to ensure they have the right mix of product, price, place, and a suitable promotion of their product or service. It is necessary to monitor the product for deficiencies, which may inhibit the sale or utilization of the product. The product has to have the right price, the goods must be in the right place at the right time, and the target group needs to be aware of the products and promotions available ( The product is the central point of which marketing energy must be focused. Determining how to make the product, setting up the production, and providing the financing for the product are not the responsibility of the marketing function. However it is concerned with what the product means to the customer. Marketing therefore plays a key role in determining such aspects as the appearance and function. The product range and how it is used is a function of the marketing mix. The range may be broadened or extended for tactical reasons, such as matching competition or fluctuations in time. A product may also be repositioned to make it more acceptable for a new group of consumers as part of a long-term plan ( Price is the marketing aspect, which creates revenue, all the others are costs generating. The price is clearly an important determinant of the value of sales made. Price is determined by the discovery of what customers perceive is the value of the services offered. In order to gain an accurate price, consumer opinions must be researched as it indicates how they value what services they looking for as well as what they want to pay for the service ( One fifth of the cost of a product goes on getting it to the consumer. The place is concerned with various methods of transporting and making services available to

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