Health Promotion On Binge Drinking

2800 Words12 Pages
Introduction The following essay attempts to discuss and analyse a health promotion activity on binge drinking, carried out on 5th April 2011. The essay begins with an assessment of the health needs by discussing related literature and identifying epidemiological and demographic statistics The chosen approach of the health promotion activity is then discussed, with the advantages and disadvantages considered. The evaluation section will use an evaluation tool to analyse the resources used, the results and the role of the health promoter, with a brief consideration of where such an activity may be carried out. Finally, the conclusion will summarise the key issues raised within the body of the essay. Assessment of Health Need Government guidelines state that men should drink no more than three to four units and women no more than two to three units of alcohol daily. Binge drinking is defined as drinking heavily in a short space of time/ drinking approximately double the recommended limit (Drinkaware, 2010). Alcohol has become an “underappreciated” health risk “factor” as well as an economic burden; further evidence that the dangers of alcohol are of a global concern. The World Health Organisation is advised to consider the tobacco frameworks as an insight into what their actions should be on alcohol control (Beaglehole & Bonita, 2009). One reason offered as an impediment to controls not being in place at present is the imbalance of power between health experts and the alcohol industry (Shiffman & Smith, 2007). Autonomy is promoted extensively within health care (Nursing & Midwifery Council, 2008), therefore the individual is deemed responsible for their own health, as opposed to the government or alcohol industry (Beaglehole & Bonita, 2009). Alcohol is detrimental to those suffering acute ischaemic heart diseases, with the only benefit being in cases of

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