Health Or Money: Which Is More Important To Save? Essay

364 Words2 Pages
America's largest fast food vendor, McDonald's, recently introduced their new line of salads and chicken sandwiches became part of their healthier variety on the menu. With today's health-conscious nation, we would believe this to make profits soar; however, these new menu choices only slightly changed the annual profits of the company. The New York Times' article "Salads or No, Cheap Burgers Revive McDonald's", written by Melanie Warner, goes into detail of how McDonald's Dollar Menu revived the company once its sales started going downhill. McDouble's, McChicken's, fries, hot fudge sundaes, apple pies, side salads, yogurt parfaits, and small drinks are all choices on the menu for just one dollar each. The introduction of all these calorie-packed items spurred the growth of McDonald's profits more than the nutrition-packed salads and fruits. Even with such negative press as the book Fast Food Nation or the movie Supersize Me, McDonald's is still growing at an alarming rate. Along with this alarming growth, Warner uses her interviews, investigations, and observations to discover what the company's marketing department success can be contributed to: minorities. This unique, yet controversial, method of marketing targets minorities by race and by age. Commercials show young adults walking in with their modern, matching clothes ordering a whole meal for mere change. Other commercials show groups of Hispanics walking into McDonald's and being happy to see each other. These minorities that are being shown, blacks, Hispanics, and teenagers, are all naturally prone to health diseases such as Type 2 Diabetes and Obesity. McDonald's knows that these customers and the core foundation of their profits so they promote exercise along with their nutrient-void sandwiches. All their advertisements show young adults in their prime, yet adults who have had McDonald's their

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