Health Care Marketing Analysis Paper HCS/539 May 21, 2012 Russell L. Zage Abstract This paper is providing the study of the health Care marketing plan of the St. Andrew’s Hospital of diabetes. Four P’s of the marketing, the relationship of the organization’s marketing and its partners. It will also discuss the marketing done on the basis of demographic, psychographics, and the data from the general area. Four P's of Marketing There are four P’s of the marketing. These are product, price, place, and promotion Product The product mean goods, services offer by organization and are they distinctive, superior, easier to use.
What is one of the earliest mechanisms designed to provide Web servers with application-hosting capabilities? A) UDDI B) ISAPI C) CGI D) SSI Feedback: The Common Gateway Interface (CGI) is one of the earliest mechanisms designed to provide Web servers with application-hosting capabilities. CGI is essentially a protocol that enables a Web server to run an application specified in a client request and pass the request to that application for processing. The Web server then receives the output from the application and packages it as a reply to the client in the form of a Web page. Table for Individual Question FeedbackPoints Earned:1.0/1.0Correct Answer(s):C 3.
* Limited supplies of quality supplies through secondary wholesalers * Risk management and liability * FDA approval ensures public safety and stockpiling of artificial shortages * Budget consideration * Alternative therapies may increase costs * Additional expenditures of funds raises the budget proposals * Non-contracted distributors or manufacturers sources enhance availability and affordability of resources within the delivery system of healthcare. (American Society of Health Pharmacists, January 15, 2015) Confidential References: American Society of Health Pharmacists (January 15, 2015) ASHP Guidelines on Managing Drug Product Shortages in Hospitals and Healing Systems Retrieved from: http://www.ashp.org/DocLibrary/BestPractices/ProcureGdlShortages.aspx ASPE.hhs.gov (December 1, 2010) Expanding the Use of Generic Drugs Retrieved from: http://aspe.hhs.gov/sp/reports/2010/genericdrugs/ib.shtml Rietveld H. A., Flora M. (2003) Essential Medicines and Health Productions Information Portal Retrieved from:
(2005). Plan Points Physicians Toward Best Practices in Prescribing. Psychiatric News, Vol. 40 (5). Retrieved June 13, 2008 from http://pn.psychiatryonline.org/cgi/content/ful/40/5/22?maxtoshow=40&hits=40 |Mental health practitioners and advocates |Suggest guidelines and algorithms |Michigan |March 4, 2005 |Prescription and monitoring of drugs for clients with major depression |Project called Michigan Mental Health Evidence-Based Practice Initiative |Guidelines and algorithms recommendation to adopt Texas Implementation of Medication Algorithms |No follow-up of the presented proposal | |U.S.
This report will also explain the importance of stakeholders an how quality is identified. The review of the purpose of physician and patient pertaining to Quality Improvement will be discussed in this report. Why Quality Management is necessary in the healthcare
Either an external or internal stimulus becomes the driving force behind this process. To stimulate consumer interest in health care the marketing department will usually initiate a marketing campaign to increase his or her interest. The aroused consumer then enters the second process termed information search. The marketing department will then need to understand and promote the information readiness of the target market. An attempt is made to put enough information in front of the consumer to allow him or her to use the relative information for making a buying decision.
• Effective communication among health care staff. • Charting the patient’s response to care. • Auditing care for improvement, third-party payment, and governmental, and regulatory purposes. • Teaching health care professional about care issues for the patients. Key reminders of documentation gave focus on the goals to staff of ways to improve documentations for financial concerns for payments by Medicare, liability issues, and possible malpractice lawsuits.
Health Promotion Plan Marlon Baker 40 years old African American Male Health Promotion Area: Smoking Cessation to promote a healthy lifestyle Desired outcomes/goals -Pt will pick a date to stop smoking by 5/10/2012 -Pt will choose a quitting method by 5/10/2012 -Pt will seek counseling by 5/15/2012 to help with smoking cessation. -Pt will go see primary care physician by 5/10/2012 for a complete physical exam and obtain prescription for nicotine inhaler, patch or non-nitcotine medications such as Chantix, Buproprion SR to help with smoking cessation. -Pt will demonstrate willingness to quit by 5/15/2012 -Pt will try to relieve stress by exercise or distraction and not smoke if stressed out by 5/15/2012 - Action to take
With concepts of Total Quality Management (TQM) and Quality Improvement (QI) introduced to health care organizations; administrators have had to decide which methodology is right for the organization. There are numerous methodologies: Six Sigma, Lean, and Customer Inspired Quality. Each has its own pros and cons. A key component of quality improvement is the technology that gathers and compares the data that the quality improvement measures produces. The information gathered from the technology can be benchmarked against other health care organizations.
Retrieved from http://www.health-forums.com/alt-support-arthritis/60347-mistakes-case-3-a-print.html Fremgen, B. F. (2012). Medical Law and Ethics (4th ed.). Upper Saddle River, NJ: Pearson Education. Leisner, P. (1995). Surgeon Says It was too Late to Stop Amputation On Wrong Leg.