Health Care Marketing Information Matrix
There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The following matrix is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.
Source of Health Information
Type of HealthRelated Information
Provide the info given by the resource E.g.: Info about Zyrtec for treating allergic reaction
Provide at most one branding idea conveyed to the consumers by this info resource. E.g: Zyrtec is a fastacting allergy medicine that maintains its effect for 24 hours after a single dose.
How the Consumer May Assess the Accuracy or Reliability of the Marketing Messages
Provide one method of how the consumer can evaluate the consistency or trustworthiness of the branding idea. E.g: Use the product to assess whether it works as stated.
Identify the info resource, for example, web resources, WebMD, MedLine, or info medium E.g.: Web resource about Zyrtec s McNEIL-PPC, Inc. (n.d.). Zyrtec. In Zyrtec. Retrieved from
E.g.: Web resource about Savella www.medicinenet.com/milnacipran/article.htm Info about Savella as remedy for severe muscle pain.
Savella is applied to ease aches for muscle joint and takes effect within 15 minutes of application.
The food and drug authority shouldn’t have endorsed Savella for fibromyalgia (source: consumeraffairs.com)