By the early 1970s, the company expanded throughout the Southeast, establishing Red Lobster as the leader among seafood and casual dining restaurants. "Our biggest competition back then was the kitchen stove," said Joe Lee, a key member of that early crew who later went on to become CEO and chairman, leading the company through much of its growth. Today, there are more than 680 Red Lobster locations in the United States and Canada. Their reputation as seafood experts is known worldwide. It is evident that Americans choose Red Lobster over other casual seafood dining restaurants due to their reasonably priced menu selections, restaurant cleanliness, and exceptional customer service.
Running Head: MARKETING Marketing Raven Harvis University of Phoenix MM/PBL502 November 28, 2011 Abstract Kudler Fine Foods is interested in expanding its service offerings to add a catering service in addition to the in-store parties that it currently offers. This paper will discuss eight areas related to this decision. First it will assess the relative value of the three pieces of market research. Second it will explain the components of the marketing mix of Kudler’s new catering service. Third it will explain how Kudler Fine Foods should determine the products it wants tooffer.
The industry is highly labor-intensive. The annual revenue per worker is between $40,000 and $45,000 in the US. The restaurant industry includes national and global chains, franchises, and independent operators. The majority of companies are independently owned and operated, although many QSRs are franchises of large national chains. Franchises allow individual owners to leverage a well-known brand name and benefit from the purchasing efficiencies and operational expertise of the franchiser.
Kaplan University | Technological Innovation | Introduction to Management MT140-35 | Professor Sylvia DeAngelo | || | Summary Every company needs to be technological up to par in today’s business world to be able to compete with existing businesses as well as new entrants. Sandwich Blitz is a small company that is trying to take business a notch above. Furthermore, corporate is trying to expand business and in the near future possibly venture outside of the Atlanta metro area. Competition is imminent with the two new franchises that are soon to move into the Atlanta area and that offer similar foods and beverages. Therefore, Jack and Jenny have to make sure that their company keeps their uniqueness.
However, getting the word out to potential customers with pre-established notions of frozen seafood could prove a difficult task. Red Lobster relies heavily on marketing research based from online surveys that allows the company to learn the guest’s attitudes about their menu and also their response to new menu items or concept changes. A major reason why Red Lobster relies heavily on internet surveys is that they can acquire a more immediate response. As with traditional surveys response time can be lengthy and with an ever growing and changing market these surveys could be rendered useless if not received and analyzed in a specific amount of time. By utilizing internet surveys this allows Red Lobster to reach a much larger respondent base with the click of a button.
Purpose of the Business: The purpose McDonalds is to make profit and to provide a return for investors in the business, (That's why most businesses really exist). And to provide a service making a decent profit, off the fast food (goods). The form of ownership: McDonald’s is a franchiser. McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly.
Problem Statement: In lieu of the current overflow of stock and the upcoming trend of increased supply, what can Neptune Gourmet Seafood do to utilize these factors to their advantage? Case Background: Neptune Gourmet Seafood is North America’s 3rd largest seafood producer—the largest back then was Pacific Seafood. Neptune has been in business for at least 40years; during that time it has cultivated a reputation for having the best quality seafood. It operates two processing plants near Cedar Key, Florida and Norfolk, Virgina. In terms of quality, Neptune has dominated most segments compared with other brands.
The 50 largest companies are hold more than 25% the revenue in the industry (Hoovers, 2013). At present, the key industry trends of the fast food industry should focus on the competitive dynamics and direction of the industry. The major parts include firms focusing competition strategy environment analysis and investing the development of their brand. The Quick Service Restaurant is one of the most competitive industries in the world. Jack in the Box’s main competitors in this industry is the national and regional hamburger fast food chains of Burger King, and McDonald’s.
Therefore Gourmet to Go would not have a direct competition with others restaurant. 3) Because of the newness of the product, the promotion and advertising will be essential at start-up. Analyze the marketing strategy in terms of sufficiency for a new product. The marketing strategy would be on advertisement that includes newspaper advertisement, radio spots, an Internet Web page and direct-mail brochures. But for start-up, an intense campaign will be done for announcing a revolution in grocery shopping.
Coincidentally, George Naddaff, owner of 19 Kentucky Fried Chicken franchises, caught on to the “home-cooked” fast food idea and purchased a Boston Market franchise. Boston Market’s direct competition at that point, wanted to participate in their concept which carried them far beyond their current sales and revenue. Some indirect competitors of Boston Market eventually got involved as well. McDonalds ended up purchasing the chain of stores in 1998 and changed a few things to increase the appeal of Boston Market to its consumers. Fortunately for McDonalds, they are a big enough corporate themselves which enabled them to make this deal with Boston Market, whereas the other indirect competitors (local sub shops, Chinese restaurants, etc.)