Marketing Simulation Tammy Harris MKT/421 March 26, 2014 Chris Hudson Marketing Simulations As a marketing manager for Cruiser Thorr who sells high end motorcycles and we see that business is expanding at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business and seeing that the industry of motorcycles is increasing annually. We must admit that the organization has to work to satisfy the needs of their target consumers. The organization must also work to differentiate themselves from other similar organizations in order to remain vital. Key components in my opinion are the product uniqueness, safety, quality engineering and price.
This is a concern, if it is costing more to manufacture the bikes, then the price of the bike should increase and the company should also consider a more aggressive “sales in units” budget. 2. Advertising budget of $28,000 remains at 2% of the projected gross margin for 2009. This is a concern if the company wants to increase their sales, even by a modest 3%. 3.
By following this approach, we don’t fix a single price worldwide but we adapt an intermediate position. We feel that local factors like income level and competition should be recognized in establishing a price. For the short term we will use a market-penetration pricing strategy to attract a large number of buyers and to gain a large market share during the introductory phase of our folding bicycles. The average retail price of the D7 folding bicycle model in our current home market is € 429 and € 639 for a compacter and lighter edition. In the introductory stage we will use a market-penetration pricing strategy.
The more scooters the dealership sells, the lower their cost to purchase the merchandise. One advantage of such an incentive is the building of a partnership between Company S and the dealership. The disadvantage is the increased cost to the Company. 2. Increased Profit Opportunities Company S will also increase dealership motivation by providing additional profit opportunities.
The reason why Chevy had the Camaro built in Oshawa Canada was to help supply jobs for the people of Oshawa. When comparing the 2010 Camaro SS RS to the 2011 Mustang 5.0 Gt the sticker price is very comparable. In looking at the Mustang the base price is decided on what catches the eye of the customer, as in coming in different packages like the Camaro. Paying less for fewer accessories, but every car has those now days. But what the Mustang does have to offer is a 5-liter, 32valve,double-overhead-cam V-8 engine pushing
This makes Brazil’s goods more competitive, leading to stronger exports in the long term, which could improve the current account. However, one effect is that the individuals with the highest GDP increase their FDI. This leads to an increase in net income for Brazil, through dividends and interest. This means that incomes of influential individuals are not being spent into the Brazilian economy, instead strengthening the currency of another currency. This could then lead to increased competitiveness between Brazil and other countries, as they begin to export products that could be cheaper or perhaps better quality.
First, to encourage global marketing, many countries have free their trading acts and encourage foreign companies to invest in. For example, India signed Regional and Bilateral Trade Agreements which attract investments from East Asian countries and the United States (Gupta & Mitra 1). Therefore, Keurig will have lower political risk to go international. Political risk refers to government interference in the business affairs of foreign persons or companies doing business in a particular country (Chang 1). Second, international markets have more potential consumers.
1. Explain the importance of international business activity to large corporations. What are the types of opportunities sought by aspiring multinational companies? What are the risks faced by these companies, which are specific to the international nature of their business activities? a.
Suggest why some people and not others benefit from the growth of Transnational Corporations (TNCs) Some people benefit from the growth of Transnational Corporations than others. MEDC’s benefit from the growth of transnational corporation because of cheaper imports from LEDC’s which benefit the consumers in MEDC’s as the prices will be cheaper, resulting in high produce, cheap price and ability to appeal to its market and compete with other companies. Another benefit of TNCS is that the loss of industry to LEDC’s can improve the environmental quality in MEDC’s, therefore reducing their CO2 emission and helping combat climate change. LEDC’s do to some extent benefit, as the workers has access to employment and the development of new skills. This will mean the population will have more money which will go into the economy, this will mean more income for improving infrastructure and services.
Personally I agree with what Anne O. Krueger is exclaiming and that economic globalization should be implemented. Economic globalization will in the end better the economy as a whole. Some small businesses may suffer, but as an entity the country will benefit. By reducing all tariffs the world of trade will broaden and expand to the lengths of the world. This will allow different parts of the world to enjoy merchandise that is specific to one country.