Harley Davidson Essay

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I. Summary 1. Executive Summary i. Harley-Davidson, Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I, when the U.S. infantry used 20,000 of the company’s motorcycles in its war effort (Taylor, 2013). 2. Company Description i. Harley Davidson is best recognized for its manufacturing of heavyweight motorcycles, Harley-Davidson has captured half the U.S. market and a third of the global market (Wikinvest, 2013). Harley-Davidson motorcycles are noted for their classic lines, custom paint jobs, dependability, fine craftsmanship and the Harley-Davidson signature choppy sounding engine. Most importantly, it has been Harley-Davidson’s ever committed and loyal customers that have made the company one of America’s most successful manufacturers. 3. Mission Statement i. We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders. (Harley Davidson 2013) 4. Vision Statement i. We fulfill dreams inspired by the many roads of the world by providing remarkable motorcycles and extraordinary customer experiences. We fuel the passion for freedom in our customers to express their own identity. (Harley Davidson 2013) 5. Goals i. Harley-Davidson Inc. is currently increasing production, lowering costs, keeping employees involved in the company and stating a sense of pride in the company. Harley-Davidson Inc. keeps growing and evolving. Foreign markets are a good opportunity for Harley-Davidson in the future. Harley-Davidson Inc. is working and it is growing and evolving not only to stay in the market but also to be a winner. 6. Core Competency and Sustainable Competitive Advantage ii. Competence is fierce because of the

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