However, that market is high competitive and almost commodity-like. Company A would need to consider reducing its labor force or even moving its operation to low cost-region in order to be competitive in the iPod/iPhone headphone market. Another new customer group is the people who use noise-cancellation headphones. There are limited players in this market. Also, the quality of noise cancellation headphones vary a lot and the customers are willing to pay higher price for good product.
Age and lifestyle are hand and glove to faithful CruiserThorr customers. The motorcycle conveys a message of status, power, timelessness, and masculinity that customers between 35 and 50 respond to most. Although the CruiserThorr appeals to all ages, the cost of the motorcycle causes consumers, younger than 35, to purchase economical alternatives from Thorr Motorcycles’ competitors. The perceptional map reveals that the CruiserThorr, although stylish and appeals to a particular lifestyle, no longer can compete with the pricing and service offerings of its competitors. Although the suggested marketing plan includes quality engineering as a key
1. Which are the top three characteristics that customers expect from and SUV? Is the low price an advantage or a disadvantage? (Word Count: 41) • High Performance • Enhanced safety and stability • Multi Terrain The low pricing is an added advantage considering the customers reluctance to spend more. This can attract customer as they can pay less but get more than what the competition is giving them.
This is a concern, if it is costing more to manufacture the bikes, then the price of the bike should increase and the company should also consider a more aggressive “sales in units” budget. 2. Advertising budget of $28,000 remains at 2% of the projected gross margin for 2009. This is a concern if the company wants to increase their sales, even by a modest 3%. 3.
The female market is on the good way in the US but the development of the European & more specially the Asian market will asked to the management of HD to be innovative & creative. New models, new technologies, new communication will maybe necessary if they want to increase the market share on these different markets. The quality of HD motorcycle is know since years & years. However, Honda have develop a such high level of quality control process that the problems which can appears on a Honda motorcyle is less important with HD. Product selection is another area of weakness at Harley.
An expensive item is more likely to last than one that was madepoorly. In Thorr Motorcycles case, their name is synonymous with quality and reliability. Thorr Motorcycles customers know they are spending their money on an item unlike any other and that will not be able to find from another motorcycle company. While the competition offers similar products at reasonable prices, customers will not be purchasing an item back with years of testing and quality control. Thorr Motorcycles are made to last and are a recognized brand among motorcycle aficionados.
5. Design team called the DutchEVO “emotional sustainability” that led fun-to-drive message increasing the energy consumption. The trade-off between safety and sustainability were faced by the Engineers. The engineers wanted a lightweight car, meaning that all safety system should not be too heavy. Including airbags and safety systems used were disputed because will make a car heavy.
As we introduced a new version of the popular motorcycle we see the younger crowd affected by what it represents. The older consumers are able to hold on to the older version or may purchase the newer one at a lower cost. But the younger consumer has the opportunity to purchase a motorcycle that is stylish, dependable and cost effective. Lifecycle The impact of the product life cycle on marketing is that economic conditions will force the marketing strategy to be reformulated a number of times during the products life cycle (Kotler and Keller 2006. p 335). In the simulation, the product life cycle impacted the product by the fact that the sales decreased which called for a makeover in the marketing plan.
Motorcyclists are at a higher risk for injury due to the absence of safety features. Universal helmet laws will have the greatest impact for the increased use of helmets and decrease in motorcycle crash injuries and death. The audience for this paper would be motorcyclists, anyone interested in health care costs, and motorists interested in road safety. Motorcyclists safety enthusiasts understand the risks and advocate the use of helmets for all riders. Having the support from motorcyclists would not only encourage helmet use, but also encourage the need for universal helmet laws.
IKEA Invades America IKEA, a worldwide top furtinuture retailer, has presented high perfomance in the local and international market. The company’s sucessfull perfomance was achived by low price, wide variety and good design products, shopping convenience and cheap transport for the constumers due to the flat packing technology. However, in the US the retailer faces some challenges on both consumer and market sides, notably the reluctance of some customers to change the furniture, competition from existing furniture retailers and different preference of consumers. IKEA might have failed in market research when decided to enter in this country. From the consumer side, in general, Americans think that furniture should last a long time, which is not aligned with IKEA values that does not encompass products’ durability.