Hard Rock Cafe Location Selection

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GSCM-206 Devry, Chicago Week 4 assignment 30 possible points, 30 obtained. Its Graded. Hard Rock Café Case Study Location Selection Student Name ID Devry University GSCM-206 Where to Place the next Hard Rock Café 1. From Munday’s Standard Market Research checklist, select any other four categories, such as population (A1), hotels (B2), or restaurants/nightclub (D), and provide three subcategories that should be evaluated. A. Demographics (Local, City, Region, SMSA), with trend analysis. 1-Population of area: a) Gender and age distribution: Hard Rock Café usually attracts certain age and gender frame (young and middle age adults, and men more than women) b) Population density: when it is high in the location being researched that increases the probability of getting a high costumer flow or vice versa. c) Population Growth: if statistics shows a positive increasing rate in the location being researched that will raise the costumer flow or vice versa. 2-Economic Indicators: a) Gross Domestic Product (GDP): it is less risky to invest in a country with a high GDP. b) Unemployment rate: if it is high that will significantly reduce labor costs, workers can be hired and kept without raising the wages/salaries, if the other way around labor costs might be increased. c) Inflation rate: when it is high or increasing this will significantly affect costs. 2. Why does Hard Rock put such serious effort into its location analysis? Choosing the location for the next Hard Rock Café is a high importance decision that requires several analysis to be performed before a selection can be made. Selection criteria:

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