Happy Tail'S Pet Hotel And Day Spa

340 Words2 Pages
...They are our faithful loving nonjudgmental companions, the keepers of our secrets, warm comfort after a hard day’s work. Plus, they need us in ways that makes them truly family, even children to some. It is this bond between animal and human friend and parent that the idea of the Happy Tails’ Pet Hotel and Day Spa was created around. As a place where the loving owner can find true peace of mind while knowing their animal friends will be given the finest of care. This concept becomes a business success due to a convergence of facts. Facts like pet owners spending huge amounts on their pets. Four billion dollars Canadian a year is spent by pet owners on pet related products and services.1 Plus, the growth rate in the pet hotel’s sector alone has almost doubled in the last five years.2 This growth is due to a core group of 31% of urban pet owners, mostly professionals of higher income that demand their pets get the best treatment.3 The next factor is the location for the pet hotel in Westmount near Westmount Park. Where the city’s average earnings per residence is $190,000, of which over half are also pet owners.4 Westmount Park is a natural place to locate near, for it is a place that local owners and pets visit daily for walks and recreation. This enables a greater walk in clientele for the business as well as being a convenient location for customers. Plus, Happy Tails’ Pet Hotel and Day Spa has no other single business that can offer our wide range of services under one roof. This gives us the marketing advantage of enticing the pet owner by combining services into packages of better value and quality. Mission Statement Happy Tails’ Pet Hotel and Day Spa strives to be a place of unsurpassed quality; where the loving pet owner can achieve serenity of mind in knowing their animal friends will be given the finest care for

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