Hagen Style Assignment

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Introduction Operations strategy (OS) can guide the whole business progress in the long-term. It is concerned with how the market is changing and what the operation has to do to meet current and future challenges. Motivation behind strategic operations is two-fold: superior class of public utility and profitability. One useful tool in formulating OS is OS matrix. It enables company to consider how resources can be effectively used to affect quality, speed, dependability, flexibility and cost, in order to meet market requirements. One good example to explain the importance of OS/OM is Hagen Style. Hagen Style is a successful kitchen equipment company in North America and its success owes to its direct marketing operations, along with its efficient distribution system. To Hagen Style, it is a good start that this company developed the appropriate marketing and distribution strategies which fit the market at that time. These OSs are maintained by effective OM. For example, without strict planning and management, the two distributions could be a mess and unable to realize fast delivery. The information system help analyse the orders and standardized packing progress ensures the product safety. The whole order fulfilment operations are economical and efficient that minimize failure rick. This is the time when operations “make” a business. However, market requirement is changing, operations must be changing too, Hagen Style did not so suitable for the market later. Although board managers felt really good about the Hagen style, they started to consider adjusting OS when direct marketing using door-to-door representatives was increasingly regard as an old fashioned market channel. It can be inferred that if nothing was done to adapt to market, the operations would “break” the business. Questions. 1 Q.1 Identify and summarize the market requirements and the

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