Strategic Analysis of Ben and Jerry's Homeade Inc. INTRODUCTION Ben & Jerry’s is an innovative leader in the super premium ice cream industry. The company blends a commitment to provide all natural, high quality ice cream with a commitment towards social activism and environmental responsibility. This report will analyze both the company’s environmental strategy and general corporate strategy in order to identify the consistencies and disparities (if any) between these strategies and to determine whether a “green” company such as Ben & Jerry’s can sustain a competitive advantage. We will also discuss the potential impacts on the company’s strategic vision in light of the recent acquisition by Unilever. Our analysis will focus on examining the strengths and weaknesses of the environmental and general corporate strategies in light of its internal resources and external competitive and non-market forces.
Ben & Jerry’s mission consists of three interrelated parts their triple bottom line framework: Product Mission To make, distribute and sell the finest quality all natural ice cream and euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment. (Ben & Jerry’s, 2011) Economic Mission To operate the Company on a sustainable financial basis of
Another difference is cost. Customers might choose Mrs. Curl over Ella’s because it is cheaper. I know that it costs less at Mrs. Curl, but I also know that frozen yogurt and all the toppings that go with it would be more expensive than just regular ice cream. One great thing about Ella’s is that it’s all self-serve machines. You can get as much as you want, and you can also pick the topping you like.
Detailed evaluation: chocolate cheesecake I think that the chocolate cheesecake is a dessert definitely suited to families, because it appeals to all ages. The packaging is designed to grab the attention of the buyer with its bold lettering, picture and colour and what helps is that it is small, perfect for storing in the freezer. Also this product is a relatively easy product to follow with its clear step by step instructions; all you have to do is to take the cheesecake out of the packaging and leave to defrost for 2-3 hours, it really is as simple as that. This is brilliant for convenience and real families, because while the dinner is being prepared and the meal is being eaten the cheesecake is being defrosted. This product is well suited to the target market as it can be stored in a fridge for later use if there is any cheesecake left over, which is ideal for families.
Product lines include ready-to-eat cereals (i.e. not hot cereals like porridge) and nutritious snacks, such as cereal bars. Kellogg's brands are household names around the world and include Rice Krispies, Special K and Nutri-Grain, whilst some of its brand characters, like Snap, Crackle and Pop, are amongst the most well-known in the world (The Times 100). For more than 100 years, innovation and commitment to being the best has guided the Company. Kelloggs has historically been a leader in industry, innovation and marketing (www.kelloggs.com).
This research paper will include the products produced by Slim-Fast®, the positive and negative aspects to Slim-Fast®, comparison and contrast with other commercial diets, and an overall evaluation of Slim-Fast®. First, Slim-Fast® has created different forms of nutritional products. The Slim-Fast® product line includes 5 different items, one item is the Slim-Fast® Shake. The shake comes in 7 different flavors; High Protein Vanilla Cream, Strawberries ‘N’ Cream, and High Protein Creamy Chocolate, Cappuccino Delight, Rich Chocolate Royale, Creamy Milk Chocolate, and French Vanilla. The shake comes in a convenient bottle that is easy on the go.
In many cases it is used to sweeten products such as drinks, candies, medicines, and toothpaste. The most popular brand of saccharin is Sweet’N Low, which is found in many restaurants. Aspartame is the methyl ester of the dipeptide of the natural amino acids L-aspartic acid and L-phenylalanine. It is 180 times sweeter than sugar in typical concentrations, without the high energy value of sugar. While aspartame, like other peptides, has a caloric value of 4 calories per gram, the quantity of aspartame needed to produce a sweet taste is so small that its caloric contribution is negligible, which makes it a popular sweetener for those trying to avoid calories from sugar.
Sweet Frog Sweet Frog is a really cool, fun, and delicious frozen yogurt shop. Sweet Frog has a lot of fun flavors like, Thin Mint, Alpine Vanilla, Apple pie, Angel Food Cake, Fancy French Vanilla, Irish Mint, York Chocolate Peppermint, and many more. Sweet Frog has a topping bar where you can put your own toppings on your frozen yogurt. You can personalize it with your own touch. The topping bar has many delicious toppings such as strawberry and orange poppers, chopped up bananas, raspberries, whipped cream, marshmallow cream, chocolate syrup, and much more.
Oranges have a very unique taste unlike apples which have a very similar taste (proven) to onions (when holding your nose). There are many recipes around the world which include orange in them. One of the most popular recipes is orange biscuits which is great healthy snack for the kids. Another widely used recipe used is orange juice which is mostly served around breakfast. It is a great drink to have in the morning as it provides a great source of energy for the rest of the day.