H&M and Forever 21

382 Words2 Pages
Guiying, Yang Professor Clements Core 2, Level 9 April.14, 2014 Work cited Lily. “H&M vs. Forever 21: A Study”. Aug. 26, 2013. “H&M vs. Forever 21: A Study” article discusses the effects of personality in fashion field. As we well known, H&M and Forever 21 are big fashion stores, where woman can be come true their dream and feel satisfaction for their life. Comparing the two companies, there have four different points; such as sizing, quality, selection and organization. Hendriksz Vivian. “Clash of the Fashion Titans: H&M vs Forever 21”. December .17, 2013. “Clash of the Fashion Titans: H&M vs Forever 21” article discusses the design and advertisement effects the company profit and image. H&M have launched online stores, conversely, Forever 21 prefers to use social media platforms, such as Facebook, Instagram and Twitter to connect with their consumers. LUTZ ASHLEY. “H&M And Forever 21 Aren't The Terrible Threat Everyone Thinks They Are”. NOV. 8, 2012. According to the article, the price effects of “fast - fashion” expanding. When H&M and Forever 21 gained popularity a few years ago, because of low price. But, now, the number of items people bought decreased last year (2011), the amount they spent was more, showing a shift to a "quality over quantity" attitude. Hence, fast fashion retailers are now hitting a wall because customers are actually expecting better quality. Unknown. “FOREVER 21 – FAST FASHION BRAND WITH AN EDGE”. Martin Roll. March, 2014. According to the article discusses transitioning power effects of brand image and corporate growth. Forever 21 have achieved a great success in fast-fashion because of young ambition and leadership. For H&M and Uniqlo, a successful and sustainable presence in the U.S. market means truly understanding the U.S. consumer. Fashion trends will vary country to
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