Growing Pains at Stroz Friedberg

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Stroz Friedberg is a competitive consulting firm, with the right combination of talent as well as necessary technology to excel in the market. In combination with a great brand name, as well as strong clientele the aspiring target of $72 million seems achievable. Overall the company is strategically well placed and operationally doing well. It will be challenge for the management to push employees for aggressive goals as company as a whole is doing well. One of the key enabler would be leveraging the full potential of EDG acquisition. If pursuing e-discovery more than digital forensic is getting more revenue and reaching the target, it should be pursued. If this a strategy managements wants to pursue management needs to get employees engaged. To get employee’s attention a good manager could create an artificial crisis or a sense of urgency. May be one way will be to show the results of a major competitor where layoffs were rumored and presenting the undesirable outcomes that may result from current way of doing things . This will send a strong wake up call to get employees to face up to the situation. Once the employees gets engaged management can provide the framework for the new plan by doing companywide presentations, providing updates on SFCentral about the new plan. Company can also assign a highly respected strategic leader whose job is to lead the change effort.One idea could be to assign a member of Executive Management Committee (EMC) to head the effort.The plan to push for more use of e-discovery may get some pushback and company may still end up losing some talented employees. Retaining talent is important, but not at the cost of losing market. There’ll always be ‘sophisticated’ cases, which will require extensive consulting wherein the talent will be needed, and thus will be retained, but some attrition should be acceptable and expected.

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