Groupon's Offers

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1. What features of contemporary E-commerce does Groupon Now! Utilize? Groupon invented some new idea for dealing with their customers and merchants through online business. Here go some contemporary E-commerce features of Groupon Now! : • Groupon has created a customer network by which they can reach their customers by location (Zip code). • Groupon Now! presents local deals at any moment of the day. Groupon features a daily deal that best for the customers, sees, eat, and buy in 48 countries. They have reached to their worldwide customers through their website and apps. • They are using Barcode for the certificate by which they can identify the real customer though they are in virtual world. • Groupon collecting customer’s personal info by which they can contact with them for their further deals. 2. What value does this service provide subscribing merchants? What value does it provide customers? Value for the subscribing merchants: “A deal in Groupon becomes available only if a certain number of people sign up for a specific daily Groupon offer. If the predetermined minimum is not met, no one gets the deal that day. This reduces risk for retailers, who can treat the coupons as quantity.” So I can easily understand that Groupon Now! Is offering a great opportunity of selling a certain quantity of products and service to their merchants. Every moment of a day is not demanded by the customers. So Groupon provides the opportunity to the merchants to make their business in this off pick hours. Groupon gives the chances to the merchants to get the minimum number of customers for what they might be beneficial by the discount they offer. So it offers win-win deals for the merchants. So this avoids the risk of not getting enough customers for a certain deal. 3. What kinds of businesses are most likely to benefit from using Groupon? 4. Visit Groupon’s

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