Greyhound Essay

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Greyhound Lines Inc. Jennifer Peterson Economics 360 Ram Iyer June 13, 2007 Greyhound Lines Inc. is recognized across the United States for its role in the bus transportation industry. The company is a staple of the American way of life and continues to provide safe travel almost a century after it first began (started). Many economic factors are responsible for the growth and change of Greyhound Lines Inc. and these will be discussed in relation to a company SWOTT analysis. Important historical events have shaped Greyhound Lines Inc. into the globally recognized company that it is today. What began as an operation in northern Minnesota transporting coal miners to and from the mine in 1914 has grown to become the largest provider of intercity bus transportation in the country (Greyhound Lines Inc., 2007). By 1921, the company’s first intercity buses were in use and the sleek gray appearance of the buses gave birth to the greyhound name (Greyhound Lines Inc., 2007). In 1929, the greyhound dog was first used as the company logo and the first advertising campaigns promoting the company began. (started an advertising campaign to promote the company) By 1935, Greyhound profits exceeded eight million dollars when first year profits had only been eight thousand dollars two decades earlier (Greyhound Lines Inc., 2007). That same year Congress passed the Motor Carrier Act to place bus transportation under the regulatory authority of the Interstate Commerce Commission (ICC) (Greyhound Lines Inc., 2007). At the beginning of the 1960s, Greyhounds revenues exceeded $300 million and Greyhound was manufacturing their own buses (Greyhound Lines Inc., 2007). A landmark change took place in 1981 when the Interstate Commerce Commission (ICC) deregulated the bus industry however. The decision nearly resulted in the end of the Greyhound name and the company has

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