Great Eastern Malaysia Essay

5178 WordsJul 31, 201421 Pages
Great Eastern Life Assurance (Malaysia) Berhad Strategic Analysis and Report By: Muhammed Abdullah Tan Hooi Sean Submitted To: 813324 813394 Prof. Dr. Ajay Chauhan In partial requirement of STRATEGIC MANAGEMENT (BPMN 6023) June 21, 2013 1 Acknowledgement We would like to express our deep and sincere gratitude to our Lecturer, Prof DR. Ajay Chauhan for the patience, humble supervision and fatherly advice we received from him in the course of this project. We would also like to thank the management of Great Eastern Assurance (Malaysia) Berhad, who gave us the opportunity to enhance our knowledge and apply our studies on the company. Last but not least, we would also like to thank our parents, who have always been our role models and the best example for us to follow in our lives. THANK YOU 2 Table of Contents Great Eastern Life Assurance (Malaysia) Berhad .................................................................................... 1 Acknowledgement .................................................................................................................................. 2 Case Summary......................................................................................................................................... 5 Key Words ........................................................................................................................................... 5 1.0 Introduction to Great Eastern Life Assurance (Malaysia) Berhad .................................................... 6 1.1 History ........................................................................................................................................... 6 1.2 Current Status ............................................................................................................................... 8 1.2.1 Financial

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