Google Swot Analysis

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Google SWOT Analysis: Introduction Google Inc. is a publicly traded company headed by CEO Dr. Eric Schmidt, specializing in Internet searching and online advertising. Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University, and the company was first incorporated as a privately held company on September 7, 1998. The two founders Larry Page and Sergey Brin both play active roles in decision-making process though. There are over 25 different offices that Google owns, but the Home Office for the company is located in the heart of Silicon Valley in Mountain View, California. The business itself generates most of its revenue from keyword-based advertising and the use of its search engine technology to find relevant pages to visitors’ searches (Google.com). Major Products Google is split into two major means for producing revenue for the company. Services that the company offers to major corporations for search services as well as those offered to mobile companies. And fees that are charged to companies for the purpose of advertising based on related text searches from it search engine site. Google gains much of its revenues from advertising. This advertising comes from many sources, but most notably from its search engine page. Customer uses a product called Adwards. Adwards is a service that Google offers that allow customers to create their own ads based on the text those they wish their product to be related to. The second form of major advertising that is used by Google is a means to extend the network of its advertising. Companies can implement a service by Google called Adsense. Adsense is a way for companies with web pages to add advertisement to their WebPages as a means of offering products relevant to the customer search who visit their site. Other products that Google offer are either free products that

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