Google Inc in China Case Study Analysis Template

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Case Study Analysis Template Analyst’s Name: ¶ Linda Young Date: ¶February 13, 2013 Case Study Name: ¶ Google, Inc., In China I. The Pre-Analysis: A. Perspective: 1. Describe the perspective of the author(s) of the case study and the possible biases that might result from that perspective: ¶ The case study was prepared by Kirsten E. Martin from the Catholic University of America and Business Roundtable Institute for Corporate Ethics Fellow. Ms. Martin is an Assistant Professor of Business and Economics at the Catholic University of America. She is an educator and her perspective in this case study may be biased for humanitarian and ethical reasons. She is employed by a Christian based educational system that believes in life, being merciful, and social justice for all. She may be questioning Google’s ethical and corporate social responsibility standards in their desire to penetrate into a country that has been known to be unethical in their treatment of their people. Cultural diversity biases may also be a factor in this case study and may be weighing into Ms. Martin’s perspective of Google’s entry into China. 2. My perspective as the analyst: ¶ My perspective is that of an individual born and raised in the Far East. My father was involved in international business transactions. Although I was young at that time, I knew there were issues involving cultural diversity, ethical issues such as what was acceptable to say and not to say, acceptable actions and unacceptable actions. I grew up knowing that there was a silent law which had to be adhered to when doing business with foreign businesses. This law commanded respect, courtesy and patience. Steps had to be taken slowly when negotiating a business transaction. My father once told me it was like “walking on eggshells” with each step needing to

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