Google Inc. Corporate Strategy

2684 Words11 Pages
1. COMPANY Google Inc. is an American multinational corporation specializing in Internet-related services and products. These include search, computing, software and online advertising technologies. Most of its profits are derived from AdWords. Google was initially called BackRub founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 16% of its shares and that 16% gives them a combined net worth of around $46B. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was "to organize the world's information and make it universally accessible and useful", and its unofficial slogan was "Don't be evil". In 2006 Google moved to headquarters in Mountain View, California, nicknamed the Googleplex. Google was an instant hit, and by the year 2000, Google was the world's largest search engine. By 2001 it did something that eluded most of the dot.com business startups of the time. Google became profitable. In 2006, Google was selected by MBA students as the ideal place to work. In 2007 and 2008 Fortune Magazine named Google the Number 1 employer in their annual 100 Best Companies to Work For. Customer Segment: Google's multi-sided market focuses both on satisfying the needs of end-users through innovative developments, while satisfying the needs of advertisers which stand for 97% of Google's overall revenues. The more useful and helpful Google becomes the more end-users it ultimately develops and in turn, a growing gain in company advertisement interest. Key Activities: To operate successfully Google has three key activities that allow them to generate revenue and in turn continue to improve the value it offers to its customers. 1.) Building and maintaining the search infrastructure. 2.)

More about Google Inc. Corporate Strategy

Open Document