Google & China Essay

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Google & China The case study of Google and the Government of China follows a team of Google executives as they attempt to begin negotiations with China. The primary goal of the executive’s negotiations with China was to expand Google’s presence in one of the most populated countries in the world. Google Inc. is, by many measures, one of the most accomplished and distinguished technology companies in the United States. Founded by two Stanford graduates Larry Page and Sergey Brin, Google.com has risen to become one of the most prevalent search engines in the world. The root of what makes Google Inc. so successful is encompassed in their vision statement: “to organize the world's information and make it universally accessible and useful.” Google also carries an unofficial slogan “don’t be evil”. Both Google’s vision and slogan are as clear as they are ambitious. Google has developed a multitude of internal strategies and tactics to avoid creating an image that counters their vision and slogan. However, despite the best efforts of upper management, Google has not been exactly successful in every country in which it operates. Furthermore, Google puts great pride in its almost instant search engine results and at the time the case was written Google was not able provide its most efficient service to the country of China and faced much opposition from the Chinese government. Cross-Cultural Negotiations A company with a vision to “to organize the world's information and make it universally accessible and useful” could not possibly accomplish that without creating a presence in all parts of the world. Over the years Google has slowly expanded its world market share. According to the case, by 2005 over half of the traffic to Google’s website was from outside of the United States. Along with the large amount of overseas traffic, nearly 40% of Google’s revenue came

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