In other words, the Google Company temporarily ignored their original mission statement and mantra “Don’t be evil” to get the maximum profits from potential users. The fact is that, Google’s managers accepted rather give limited information than nothing. Simultaneously, they also let the users recognize that the information was censored by Chinese regulations. As the results, they lost their prestige from both Chinese government and citizens. It seems to be the “cost” which utilitarian denied, and only care about the benefits.
Re-building the trust of our customers is not worth the potential gains of sharing their personal information and there would have to be negative repercussions for anyone who attempted that type of unethical behavior. Like any other company, we would also have to maintain awareness of the ethical integrity of our marketing strategy. We would not want to put off a negative public image by promoting any negative stereotypes. It would also be our social responsibility to aware of the culture of the people we were marketing to. It would be unethical to market our mobile app as something only a "higher quality" of people should use.
Legal, Cultural and Ethical Challenges For Google, the legal, cultural and ethical challenges they faced in China turned out to be insurmountable. Censorship by the government is an acceptable cultural practice in China. The ruling political party of the People's Republic of China demands it and has done so for as long as the internet exited in China. The government does not want any mention of the Tiananmen Square protests, ethnic independence movements, corruption, police brutality, anarchism,
On the other side Ethical Relativism is an approach to social responsibility in which a country adopts the moral code of its host country (Deresky, p. 51). With this approach companies sometimes run into value conflicts, as the host country, for example China, violates the human right laws. Considering those three approaches one can say that McDonald applied the ethnocentric approach. The company obviously tried to manage the case in an American way taking the Beijing City Government to court although this was strongly against Chinese values. They did not consider that China is a communist country, where the state is superior to every kind of criticism.
Second, because the top management team didn’t understand the local market, they spent a lot of money doing the wrong things, such as advertising on the Internet in a country where small businesses didn’t use the Internet. The fact that eBay had a strong brand in the United States didn’t mean it would be a strong brand in China. Third, rather than adapt products and services to local customers, eBay stuck to its “global platform,” which again did not fit local customers’ tastes and preferences. "eBay failed to recognize that the Chinese market and the business environment are very different from that of the West. Not only eBay most US Markets fail in China , when they get to China, they try to do what they did in the US, and quickly discover that the rules in China are very different.
Because of the censored search results in China, the Chinese users are not able to reach some political sensitive topics, such as democratic reform, Taiwanese independence, any Taiwanese website, the Falun Gong movement, Tibetan independence, the real story regarding Tiananen Square massacre happened in 1989, and many other websites. Google top executive, Andrew McLaughlin, said, “Google.cn will comply with local Chinese laws and regulations…In deciding how best to approach the Chinese--or any--market, we must balance our commitments to satisfy the interest of users, expand access to information, and respond to local conditions” (Mills, 2006). However, human rights activists quickly protested and argued that Google was doing something against its mission statement: access to all information, mentioned previously, because the Chinese users can only access the certain numbers of information at google.cn, but not all. In January of 2010, Google announced that it was no longer willing to censor search in China because the Gmail accounts of some Chinese human rights activists were hacked. Chinese government authorities condemned the decision by Google to lift censorship, which was breaking a promise between China and Google (China condemns decision by Google to lift censorship).
However, one flaw in Lao-Tzu’s government is the lack of interaction with other countries. Imports and exports are a huge part of what makes a country run smoothly, and if a country keeps to itself it would be impossible to bring in outside products. While this is not a very good idea, it is better than Machiavelli’s method of government. It is better to give up imports and exports, rather than wanting to go to war with other countries. It puts people of the country at risk when the government is so open and willing to go to war.
However, as mentioned in the case, “senior management had not felt respected by their US headquarters, which had not given them enough autonomy and had directed the from afar instead”, it seemed like as time progressed, Ebay started taking too much control over the company without fully learning the consumer behaviors, nor the significance of cultural differences between China and United States. For example, the DIY culture in the West was not well adapted in China as the Chinese customers preferred the finished products that they don’t have to worry about putting the components together. Ebay was solely operating under the assumption that the Chinese people would prefer it just because its brand image in the United States, therefore it made very little modifications that adjust itself to Chinese consumers’ preferences. As a result of that, it lost market shares to
Explain how Internet Marketing can make your business more efficient, effective and successful (P5) The increasing availability of the web gives Adidas all kinds of opportunities to speed up their interaction with both suppliers and customers. Tis can lead to a number of efficiencies. Supply chain efficiencies: A business will always be both a buyer and a seller, buying products from other businesses , buying product from others and selling to others or private consumers. A company like Adidas has to buy the materials it uses before it can sell finished products. For business working with supply chains they can create smother, faster ways of dealing with the firms they regularly buy from.
As a result, the crisis would indirectly cause people to doubt and question the quality of other products under other P&G’s key brands as well, adversely affecting the brand image of P&G as a whole. The crisis also reflected P&G’s incompetent management of critical situations, and their poor assessment of product issues such as safety requirements. To be more specific, it was also largely their management and attitude displayed during the crisis besides the safety issues, which will potentially change the way people perceive P&G to be. In China, it would take a long time for customers to regain their confidence in P&G’s products due