Google Case Analysis

3651 WordsApr 23, 201315 Pages
Adithya Manjunath Curtis Li Hao Hannah Liu Stephen Los Baños Yang Yanni Liu Comm 207 Final Course Project December 5th, 2012 GOOGLE Google is an integral part of the everyday lives of millions of people all over the world. We rely on its products and services, which currently dominate in the realms of business, education, international relations, and technology. However, seldom do we acknowledge how Google became what it is today, what it can actually do for us beyond executing a simple search, and how they are able to sustain their position as the world’s premier search engine that has branched out into a vast array of products and services for every imaginable desire and need. Thus, we would like to introduce Google in all aspects of its operation, including its history, business strategy, its role in the industry, and a specific challenge that the company faces which highlights its dominance in the international market. HISTORY Google Inc. was the brainchild of two Stanford computer science graduate students - Sergey Brin and Larry Page, who met at Stanford in 1995 and worked together in 1996 on what was then known as BackRub, a search engine that essentially analyzed the Web’s vast link structure as an indicator of an individual page’s value (Random History, 2008), as opposed to certain search engines that (at the time) accepted money to place a given website in their search results. After eventually deciding that BackRub needed a new name, Brin and Page decided to go with Google, which was derived from the word "googol", the term given to the number equal to 1 followed by 100 zeros. Google was chosen to "reflect their mission to organize a seemingly infinite amount of information on the web” (Google, 2012). Google's first major source of funding was the cofounder of Sun Microsystems Andy Bechtolsheim, who wrote them a check

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