Google Essay

7797 Words32 Pages
Google GOOGLE INC. ENTREPRENEURIAL AUDIT ENTR 3P94 Nick James 4328688 Sam Prentice 3514262 Jon Turco 4355707 Stephanie Wharton 4235990 Lauren Woodard 4299269 Professor T. Menzies TABLE OF CONTENTS Executive Summary ……....………………………………………………………………… 2 Part 1: Introduction Introduction …………………………………………………………………………... 3 Part 2: Background History ………………………………………………………………………………... 3 Organizational Life Cycle ……………………………………………………….......... 7 Part 3: Entrepreneurial Intensity Assessment Current Core Business Model ………………………………………………………… 7 Degree of Entrepreneurial Intensity ………….……………………………………….. 9 Part 4: Climate Assessment Company Structure and Internal Strategy ………………………………………….... 11 Human Resource Management …………………………………………………….... 15 Culture ……………………………………………………………………………….. 16 Part 5: Conclusion Conclusion …………………………………………………………………………………... 18 Appendices Appendix A – Annual Revenue for Tech Companies…………..…………………… 20 Appendix B – Organizational Life Cycle .………..…………………………………. 21 Appendix C – Entrepreneurial Intensity ………………….…………………………. 22 Appendix D – Failure and Success Grid …………………………..………….…….. 22 Appendix E – Executive Team …………………….................................................... 23 Appendix F – Corporate Entrepreneurial Framework ………………………...…….. 23 Appendix G – Culture and Entrepreneurial Intensity ……………………………….. 24 EXECUTIVE SUMMARY Google Inc. is the benchmark for the ultimate innovative company infused with corporate entrepreneurship. They have been successful in offering new products and services, as well as entering new market segments based on their focus on improving the ways

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