Google Essay

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بسم الله الرحمن الرحيم University Of Palestine [pic] IT Planning & MANAGEMENT Google Strategic Panning [pic] Prepared By: Moamer.T.AL Sawafiri ID: 120050144 Supervisor By: Yasmeen EL Bobo [pic] Contents Abstract ………………........................................4 Introduction ………………………………….… 4 Background ……………………………………...4 Methodology ……………………………………..5 Management overview …….................................6 Google purpose ………………………………….6 Google process…………………………….…..…7 Google scope………………………………..…….7 Google long term objectives……………………..7 Google strategic analysis and choices…………..7 Google plan goals and implementations………..7 Google mission…………………………………...8 Google vision…………………………………..…8 History of Google………………………………..9 Google description…………………………..….11 Google swot analysis ………………………..….12 STRENGTHS……………………………….12 WEAKNESSES……………………………..13 OPPORTUNITIES………………………….14 THREATS…………………………………..15 Google long term objectives…………………….16 Google strategic analysis and choice…………...16 Google critical success factor…………………...17 Google strategic control………………………...17 Google implementations control………………..18 Google environmental analysis…………………18 [pic] Internal environment ………………………19 External environment………………………19 Google organizational structure……………..…19 Google information system industry…………...20 Google competitor profiles ……………………..20 Apple………………………………………...20 Amazon……………………………………...21 Mozilla……………………………………….22 Yahoo…………………………………….….23 Google strategic objectives……………………..24 Google strategy………………………………….24 Google policies ………………………………….25 Google recommendations ……………………...26 Google financial analysis……………………….27 Google plan goals and implementations ………28 Google evaluation……………………………….29 Google related work…………………………….30 Conclusions……………………………………..31

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