Currently, Thorr is experiencing a decline in sales because of changes in its target market and competitor’s gain in market share. Thorr’s marketing management has options to maintain, enhance, or create a new marketing strategy. Management can use a different positioning strategy for Cruiser Thorr or launch a new product (University of Phoenix, 2008). Phase One: The Situation The first phase of the problem indicates that Thorr sales are decreasing, “The motorcycle industry is growing annually, but sales of Thorr Motorcycle’s existing product CruiserThorr (a 1500cc power cruiser priced at $25,800) are deceasing” (University of Phoenix, 2008). The marketing manager must ascertain present market position to create a new marketing plan that will reverse the current downward trend.
TEXAS A&M UNIVERSITY CORPUS CHRISTI MARKETING 5320 CASE NO. 10 GOODYEAR TIRE AND RUBBER PRESENTED BY STUDENT CORPUS CHRISTI, TEXAS. Definition of the problem Goodyear the worldwide renowned brad for tires has been considering a new strategy or proposal to enhance profit margins and market share since the timeline between 1987 and 1991 represented a market share loss of 3.2 percent. Mainly as consequence of not being available on mass merchandisers like Sears losing approximately 2 million tires units sold in the replacement market, the strongest in the tire and rubber industry. Now, the main concern rests upon the decision of open this new market channel that actually was once active in 1920 but since then Goodyear has worked all the way independently.
Ford Motor Company’s Future Innovation Ford Motor Company is considered one of the largest automobile makers throughout the world. This multinational and multimillion dollar company has expanded its production of truck, cars globally and is considered one of the largest financial contributors in marketing vehicles like Ford, Mercury, Lincoln, etc. This automaker is transforming some of the truck manufacture plants to make smaller and fuel efficient vehicles. This supports the consumer high demand for smaller and better fuel efficient cars. In 2010 Ford financial gains was very profitable something Ford did not anticipated to happened that soon.
The General Motors Company ranked as the largest U.S. automaker and the world’s second-largest for 2008, having the 3rd-highest 2008 revenues among global automakers on the Fortune Global 500. For most of the 20th century, GM was the biggest company in the most important industry in the world. The automotive industry in the United States is a highly competitive market with overseas Auto manufacturers. This dynamic industry can be categorized as an oligopoly in structure due to the market dominance of three major competitors in the United States. General Motors, Ford and Chrysler are the largest automakers in the United States and two remain in the top five globally.
In the 1970s and 1980s, the U.S. tire industry experienced three important changes: * Emergence of the radial tire to replace the older ‘bias’ and ‘bias-belted’ tire constructions. The radial offered superior tread-wear, handling, and gas mileage. Between 1975-1991 the radials’ market share increased from 32% to 95% * Increased foreign competition – imported passenger tires sales jumped from 8% in 1972 to 22% in 1990 * Decreased demand – the
Delphi Corporation began as a business unit within General Motors (GM) that eventually broke off in 1999 and pursued its own strategic path to grow its business and become more profitable. Delphi became a large global supplier of automotive parts for many large companies like Ford, Volkswagen, Nissan, Daimler Chrysler and Hyundai and managed to remain profitable for 2 years after the separation from GM, but expenses accumulated and profits wore away resulting in each following year recording another loss for Delphi. In 1999 when Delphi became independent, non-GM revenue only totaled approximately $6.9 billion versus $22.3 billion from just GM, compared to $15.4 billion from non-GM and $10.5 billion from GM in 2007 (Exhibit 1, 2). In the year 2005 Delphi incurred a loss of $2.357 billion, and it was crucial for Delphi to make a move to try and implement a plan of reorganization (POR) within their corporation and keep it going to avoid having to liquidate assets. In October 2005 Delphi Corporation filed voluntary petitions to declare Chapter 11 bankruptcy.
They were just added to the Ford Empire and became another source profit making. In recent years due to financial struggles Ford was forced to sell off Aston Martin, Jaguar and Land Rover. Today Ford is still a dominant car manufacture and car retailer .Ford are located in the Merseyside region of Halewood, this plant concentrates on the new Land Rover Freelander. The Ford Halewood factory started in 1963 and was initially a £30 million factory originally intended to hire 9000 workers The reason Ford started this plant was because they were given incentives by the government in a bid to try to reduce unemployment. At its peak Halewood hired 14,500 people.
Also in 1901 he beat Alexander Winton in the automobile race attracting inventors to help make the Henry Ford Company. 1906 ford bought out Olds, Buick, and Cadillac to be the number one auto company maker which made Henry Ford the majority owner and president of the company. In the 1933 Chrysler and GM surpassed Ford causing Ford to be third place in American Automotive. In 1943 just two years after the United States entered world war II Henry Ford was elected president of the Ford Company and Edsel Ford died and Henry Ford II was released from the Navy to help run the company (Mike Davis,page1-4). The greatest automobile company of all time is Ford automotive.
It has utilized its assets as leverage to obtain competitive differentiation and is intent on expanding its global presence due to higher material costs in its home market and losses incurred by some of its largest customers such as the U.S. automotive manufacturers. Goodyear Financial Analysis Company Overview Goodyear Tire & Rubber Company (Goodyear) is one of the world’s most recognized tire and rubber manufacturers. Goodyear also operates a global truck and truck tire service and retreading networks. Goodyear is headquartered in Akron Ohio and employs in excess of 77k individuals and operates 96 plants across 28 unique markets (Goodyear, 2007). The company has traditionally been a strong market performer but is recent financial performance has begun to exhibit some deficiencies.
SP-3, Croft Industries In January 1991, the director of sales and the director of planning and administration of Croft Industries met to prepare a joint recommendation to the president on the pricing of the firm's line of asphalt shingles. Croft Industries had been a price leader over the years: when the firm announced its price on asphalt shingles, competitive manufacturers followed. However, Croft had announced and implemented a price increase on January 1, 1989, and this time competitors did not follow suit. The firm had since experienced a measurable decline in market share. Approximately 80 percent of the homes in Croft's region have asphalt shingles.