With existing customers shopping at Kudler daily and on-site events being held on a regular basis advertising a new catering service should require a minimal expenditure. Utilizing existing clientele to get the work out about the catering service and the on-site events to obtain feedback for customer on menu offerings can be a asset to the success of the new venture. Discovering the needs of potential customers and advertising the customer service as a main goal of the company should draw business in. Some specific forms of promotion Kudler could use are newspapers, in-store fliers, and direct mailers to current customers. Customer service must continue to be the main focus on Kudler Fine Foods, as profits increase the utilization of technology will be able to increase efficiencies, cut cost and labor.
Grades determine how many hours the teens will get at Burger Barn. Workers such as Ron are motivated by work. They are motivated to go to school and make a better life for themselves. Workers at Burger Barn take pride in their work. Customers come up and yell at the workers, although they try to ignore it the best they can.
P1: Describe how marketing techniques are used to market products in two organisations I am working as a marketing assistant for enterprise Bradford for the new scheme that is called Bradford kick-start which the Bradford council are running. The aim of this scheme is to help the local people set up their own businesses by providing support, through experienced and enthusiastic business counsellors, as the marketing assistant I will be asked to evaluate the marketing activities of two companies in relation to a product or a service. The two marketing organisations that I am going to investigate are CAFOD and McDonald’s. CAFOD CAFOD is a charity whose main aim is to generate money from fundraising and other charitable events, to spread equally amongst the poor of the third world and developing countries They fund all sorts of brilliant projects around the world improving many lives and I am proud to be a part of it. They celebrated their 50th anniversary this year.
Eliminating the McDonald’s brand icon is not the solution to the ever-growing obesity problem. Quite the opposite, the popularity of the mascot can be used to build a positive and beneficial output. Ronald McDonald can be used as a tool for educating students about the healthy food choices and proper diet. The company could reach out to the poor and unfortunate children by making the mascot visit charities and other aid organizations which could eventually win back the trust of the majority of parents prohibiting their kids to go to McDonald’s. The strategy will include downplaying the negative publicity the chain is getting from critiques while intensifying the positive contributions it can offer to the community.
When most people think of Goodwill, they think of a place to donate unwanted personal items that will then be resold in the Goodwill store, which is typically frequented by people on little or fixed incomes. Goodwill Industries is a perfect example of a nonprofit service organization that is continuously adding services to their offerings, for both revenue and betterment of the community. Rev. Edgar J. Helms, a Methodist minister, founded Goodwill in 1902 in Boston, MA. (Goodwill, n.d.).
He sold bras and slips to stores and with the money he was able to support his family and their wants and needs (O’Keefe 208) When Wal-Mart became his competitor; he had to stop selling undergarments and had to come up with a new plan. He did not give up though; he moved on and gained a real estate license. He “found a new life as a highly successful broker” (O’Keefe 208). This shows that with a better job, one can gain a better life. Hard work, commitment, and a positive
When the managers have completed the training programs, they in turn would go to their stores and train their staff. When reviewing the “Customer Service Scoreboard” (2012), it shows that Barnes & Noble is ranked 401 out of the 538 companies reviewed. This score rates Barnes & Noble customer service and customer support as “Terrible”. Most of the negative comments were on the shipments from BN.com services. We absolutely must improve our service and support.
The shop does not aim to make any profit, as it is not necessary. Other retail businesses need to make a significant profit as they need to account for expenditures such as renting out buildings for shops, electricity and employee wages. The shop, on the other hand, does not have to justify any of these costs and so aims to break even and any profit that is made is spent on resources for the shop to benefit the students and staff. For example last year the shop made an unintentional profit of around £3000 which then went into buying essentials such as record work sheets which are essential for tutors as they must fill these in. Most retail businesses do the complete opposite of this.
While other competitors, such as Target, operate in the same market trying to attract consumers looking for low prices and conveniently giving customers the access to a one stop shopping store. Though the largest company and one of the most successful, Walmart can make improvements. The key problem for Walmart has to do with the negative treatment of employees causing a high employee turnover. Walmart’s success has come from its well know low prices and extreme variety of products allowing customers to get all their shopping done in one place. The company continues to employ new IT systems to track sales and allow managers to compare their store’s success to others.
Opening a Mexican restaurant is a valuable way to express my cultural food traditions so one day they will not be lost into future generations. I am considering in opening a traditional authentic Mexican restaurant not only because I want to share my culture with others but also because I enjoy cooking. I have learned how to cook by just observing my mother in the kitchen. She always has me help her prepare dinner and sometimes make lunch. I want to begin a new business in a little community that I love to be in and also be able to see a stronger bond between my community.