CASE: GOLFSMITH Prepare a service blueprint for Golfsmith 2. What generic approach to service system design does Golfsmith illustrate and what competitive advantage does this approach offer? Golfsmith not only uses the Customer Contact Approach to service system design, but it seems to have perfected it. Any pure manufacturer would marvel at the efficiency of Golfsmith’s back office. An order can be completely assembled only hours after it is received. Personnel work under rigid guidelines
Case: Commuter Cleaning – A New Venture Proposal 1) What generic approach to service design is illustrated by Commuter cleaning, and what competitive advantage does this offer? Ans) The generic approach followed in this is Production line Approach. In the following approach, the commuters channel would be able to take advantage of the economies of scale of mass production, and thereby achieve: Consistent Delivery First, the production line approach, by design, favours standard outputs.
Introduction As the second largest manufacturer of golf clubs in the United States, TaylorMade offers a wide assortment of golf products for men, women, and children. While headquartered in the U.S., TaylorMade has been able to establish presence and brand awareness through operation in Japan, Great Britain, New Zealand, and Canada (7). The following will highlight multiple aspects of the TaylorMade R11 driver as it travels through the channels of distribution beginning with TaylorMade manufacturing