Globalization Expansion to Barbados and Guyana

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Dental Equipment Sales and Service Company Limited - Regional Expansion to Barbados and Guyana Assignment topic: Dental Equipment Sales and Service Company (D.E.S.S.CO) Viability of expansion to new regional countries of Guyana and Barbados Assignment: You are the manager of a business (in your country or region) that is thinking of going global (you are encouraged to consider a product rather than a service). Compare and contract two different overseas markets for the international expansion of your business, covering a consideration of: • Political economy issues • Cultural issues • Entry strategy • Strategic alliances Start your assignment with a very brief description of the entrepreneurial business that you are writing about. This business can be you own business or one that you are familiar with, or it can be a hypothetical one based on an amalgam of several businesses of which you are aware. You need to justify the reason(s) behind going global. Conclude the assignment with whether the business should go to one or the other of the two countries, or none or both. Word count (from start of Introduction to end of Recommendations section): 2622 words Executive Summary Dental Equipment Sales and Service Company (D.E.S.S.CO) is Trinidad and Tobago’s leading dental supply company. Their reputation has been built on its strong technical capability and reliable after sales service. During the past year several regional clients from Barbados and Guyana have requested that Dessco explore the option of working throughout the region and specifically in their countries. There are daily direct flights between Trinidad and these countries. Globalization of the Enterprise was analysed and it was decided that it was viable and feasible for Dessco to explore both markets after careful consideration of political economy

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