Global Marketing’s Impact On Modern Day Society

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Running head: GLOBAL MARKETING’S IMPACT ON MODERN DAY SOCIETY Global Marketing’s Impact on Modern Day Society February27, 2012 Global Marketing’s Impact on Modern Day Society In today’s society, globalization is progressively becoming integrated into our daily lives. The United States itself has become increasingly more diverse with a wide variety of different ethnic, racial, economic, and religious groups that come into contact with one another every day. Interaction with different ethnic groups in such areas as schools, libraries, shopping centers, and other places allows for new encounters with different languages, religious values, and cultural beliefs. According to, “Intercultural Communication in Contexts,” by Judith N. Martin and Thomas K. Nakayama, we should think of the United States as, “…a salad in which each group retains its own flavor and yet contributes to the whole” (2010, p. 17). With this thought it mind, one should think of America as a place where its differences allow for the greater good of society. With the United States itself being rich in diversity, it’s no wonder that it should lean towards globalization. “Demographic diversity in the United States has given us tremendous linguistic richness and culinary variety, varied resources to meet new social challenges, as well as domestic and international business opportunities” (Martin and Thomas, 2010, p. 17). Through this essay I will elaborate on the importance of globalization for all peoples. I will first discuss the history of world trade and then elaborate on three factors that illustrate the magnitude of globalization on the United States: economy, technology, and cultural differences. Martin and Nakayam define globalization as, “The creation of a world market in goods, services, labor, capital, and technology” (2010, p. 17). The idea of globalization isn’t a modern phenomenon.
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