Global Marketing Essay

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Licensed to: iChapters User Global Marketing, Third Edition Kate Gillespie, H. David Hennessey Vice President of Editorial, Business: Jack W. Calhoun Editor-in-Chief: Melissa Acuna Executive Editor: Mike Roche Managing Development Editor: Joanne Dauksewicz Editorial Assistant: Kayti Purkiss Vice President Marketing: Bill Hendee Senior Marketing Communications Manager: Sarah Greber Senior Content Project Manager: Kim Kusnerak Production Technology Analyst: Emily Gross Media Editor: John Rich Frontlist Buyer, Manufacturing: Miranda Klapper Production Service: KnowledgeWorks Global Limited (KGL) Compositor: KnowledgeWorks Global Limited (KGL) Senior Art Director: Stacy Jenkins Shirley B/W Image: Getty Images / Hisham Ibrahim Color Image: Shutterstock Images / Scott Rothstein Senior Rights Acquisition Account Manager: Katie Huha Permissions Acquisition Manager—Images: Deanna Ettinger Photo Researcher: Don Schlotman © 2011, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com ExamView® is a registered trademark of eInstruction Corp. Windows is a registered trademark of the Microsoft

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