Global Electronics Case Analysis

912 Words4 Pages
Global Electronics Case Analysis Background Global Electronics, Inc. (GEI) is a large manufacturer offering both semiconductors and various circuits for signal processing and power-control applications. Its products are widely used in automotive, computer, and electronics industries. With 4000 employees, GEI has several factories located in different cities in USA. GEI has two primary phases in manufacturing process. The fabrication phases and the assembly and test phase consist of their own procedures. Nowadays manufacturing process becomes more and more technologically diverse and intense. It results in a decrease in a direct labor percentage of total manufacturing cost. Management considered that an inaccuracy of GEI’s standard cost system caused a poor financial performance. The company need find a better cost system which could truly track costs and identify which of products were profitable and which were not. Problems and Issues 1. What preexisting conditions (or warning signs) existed within Global Electronics to warrant considering ABC as a possible solution? When these preexisting conditions exist, why does ABC offer a better solution than traditional cost systems? 2. Was the implementation of ABC at GEI successful? What did GEI do well? What areas of the implementation could have been improved on? What are the key success factors that lead to or impede successful ABC implementation? 3. How could GEI improve the success of the ABM system? Analysis Question 1 Having operating losses of $100 million, GEI was feeling that the standard cost system is inaccurate because it could not provide reliable information to management about product profitability, product mix, and marketing and pricing decisions. The problem with standard cost system is that it can easily over allocate overhead to cost objectives. Standard cost system allocates the
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