Global Business Culture

413 Words2 Pages
The key term I have selected this week is Global Business Culture. Every country has its own culture, which has a significant impact on how people can do business internationally. In international business success, it is important to have knowledge about impact of cultural differences (World Business Culture, 2013). Global business culture differences have an effect on company’s profitability and it is very important to understand stereotypes, beliefs, expectations, ethical behavior, values and goals of people from other country. Explanation of the key term. Global Business Culture includes the mission, vision, beliefs, values, expectations and both conceptual and perceptual attitude of its members (Becker, 2013). Culture is the most important part of business. It is he way the company operates. Each country has its own way of doing business, that includes ethics, standards, believes, vision, expectations, attitude, rules, meanings, morals, and motives. Companies that do business internationally have to know and understand the difference in cultures to work more effective in international market. Major article summary. The name of major article that I chose is “Your Culture” by Kubica, T. and LaForest, S. (2013). This article talks about how the business culture works for the company. According to the authors’ standpoints, “culture is a critical driver for organizational effectiveness”. If the leader does not pay attention to the company’s culture then company has high turnover and unsatisfied customers. Strong culture will attract and keep profitable employees, and keep customers satisfied. Business culture is the way the company does its work. It shows how “decisions are made and responsibility is assumed”. Culture also determines how the company treats its customers as well as employees. The authors give us eight steps on how to build a strong business

More about Global Business Culture

Open Document