Giant Essay

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Giant Malaysia Introduction In Malaysia, Giant is the leading retailing chain and also has provided a wide variety of food products at the lowest possible price in the comfortable shopping environment. Furthermore, Giant mission is “Low Price, Big Variety and Great Value”; A favorite destination for family shopping. (http://www.giant.com.my). The Giant store brand was founded by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. In 1999, Giant was acquired by Dairy Farm, and Daily Farm was recognized that the key to Giant’s success had been its ability to continually offer value for money products, so that Dairy Farm kept this core principle even as it began transforming Giant into a national and international brand. Next, Giant hypermarket offer over 100,000 items ranging from fresh produce, household items, daily essentials and more; including over 1000 house brand products. With over 60 years of delivering their mission “Everyday Low Price, Big Variety and Great Value”, Giant has earned its reputation as the hypermarket of choice. Beside that’s, Giant brand has got some award such as Interbrand ranked Giant as Malaysia's 11th Most Valuable Brand in 2007 and in 2008, the 12th most valuable brand and etc. (http://www.giant.com.my) External stakeholders Customers For customers, Giant has been serving customers with promise of low prices every day, big variety and great value. Next, Giant has fully supported the Malaysian government’s programme to create smart customers in Malaysians through continuous marketing innovations, which help them seek out the best value deals. For example, in the past few months Giant collaborated with the Government to launch many campaigns that brought the price of daily needs to the lower levels. (http://www.giant.com.my) (

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