Therefore, if when a consumer enters a store and sees similarly priced products, one imported and one made domestically, they can choose a US made product without feeling as if they are overpaying for the same product. Many American consumers would like to purchase American products but if American products are considerably priced higher than imports, it will make it a difficult decision. Since the protective tariffs would even the playing field for the consumer, it would be a beneficial implementation. 2. Point #2: Tariffs protect American jobs and wages.
A mass market is a unsegmented market where you are aiming a product at the whole market. Yes I do agree with Shearings decision to move into the mass market for holiday services. The first reason why I agree with their decision is that quite simply they will be targeting a much larger market, this means they will be appealing to more potential customers although this could cause their previous market of over 55 to not like there service, but it will appeal to the majority of customers. This should cause their sales to increase and that will result in increased profit, overall this will help achieve their expansion plans. Another reason why I agree with their decision to move is that at the moment they are not getting as much profit as they forecasted so clearly operating in a Niche market is not working so it makes sense to move into a mass market and increase their sales.
I am a student with a heavy load of classes, however I still plenty of time for myself. But in the past I had spent all that time engaging in pointless activities such as going on facebook or watching television. I can easily read someone’s status update about important news or any type of current event, but those explanations are so brief. The powerful thing about reading is that tools like books and articles actually provide detail and accurate information about almost everything. I cannot hope to read accurate information on my newsfeed.
How does the film industry use technological and cross-media convergence to market films to a specific target audience? Technological convergence is when new technologies are created to take over old technology in order to perform the same task in a more highly developed order. An example of this is people had purchased mp3 players and use the radio in order to listen to music, but now this can be done on the majority of phones by music apps and being able to download music all from one place. There are many advantages of technological convergence to institutions, such as the Warner Brothers, this is as they already use the traditional ways of advertising which are public, such as billboards and posters. But using technological convergence, this allows the Warner Brothers to expand their business by promoting their films and releases on advertisements on websites, apps ect.
Reflection Genre Analysis Reflection For the genre analysis unit I chose to do classified ads, an obituary, and a movie review of The Hangover. These three genres stuck out to me because I have prior knowledge of each of the three genre types. Each genre takes on a different audience and has its own purpose for each of the audiences targeted. In the following paragraphs I will pinpoint the audiences, purposes, strengths and weaknesses, and describe how they exhibit the conventions of each genre. The first genre I chose to do were different types of classified ads.
If the film is star driven then the viewer will expect to see sequences including well known stars. As it is with posters the trailer must present itself as unique to sell to its audience. Media Advertising is another way films are advertised to wider audiences, such as the scaling down of posters so they can appear in magazines and newspapers, and scaled up versions to be plastered across the side of busses, this provides a moving advertisement to be seen by thousands of people a day. The internet is a more modern and complicated marketing tool, creating fan sites and has been an amazing tool for promoting a film. Like with the fan
Ansoff’s Matrix shows that diversification is the riskiest strategy, this if for a business to create a new product in a new market, which is a strategy which is commonly used when a business expands abroad e.g. Tesco’s ‘Fresh and Easy’ stores in America. If executed perfectly, there are many possible benefits to UK retailers diversifying abroad. They will greatly increase their customer base, exposing their product to the population of the foreign country gaining more potential customers. The businesses will also benefit from a larger market size, again creating more potential.
Home Sweet Home Radio shall further expand our listener base, we will investigate this opportunity to ensure we are maximizing opportunity to reach out to a larger audience of listeners. Listeners access the shows via computer for NetRadio and through live on air radio at KLAV 1230AM, Las Vegas, Nevada. They can listen on the computer while working or download shows to their MP3 players or smartphones. Home Sweet Home radio is already using both of the methods for increasing the
This for Tesco can be a bigger advantage as there are more options for consumers to buy from. Taking this into consideration, penetrating the market with just one type of product may work out in Marks & spencer favor too , as the business are able to push the product forward tougher. Both of the business with the help of market penetration is able to attract customers as well as existing customers to buy more, which helps them to increase their sales and gaining market shares. The two businesses correspondingly use market development to introduce their products and services to new markets. Marks & spencer have branched out to over 390 international countries with stores, while Tesco has only 14 international stores.
The mass media advertising implemented by Harley-Davidson is intended to reach as many members of the general public as possible. Generally, this type of advertisement is used because of its depth in effectively reaching people. These ads are intended to target both potential repeat customers as well as first time buyers. With Harley-Davidson imagery and lifestyle is very important. Harley-Davidson is an image and a lifestyle as much as it is a motorcycle manufacturer.