SWOT Analysis of Ford Motor Company Management 303 – DeVry University I. Background information: Ford Motor Company is an American automotive whose leader based is in Dearborn, Michigan. The company was founded by Henry Ford and corporate since June 16, 1903. Ford manufactures and distributes its automobiles all over the globe. The company owns 73 plants and employs about 164,000 employees.
28 IX. Appendix 30 X. References 34 XI. Document Work Log 36 I. Executive Summary Motors and More, Incorporated is a manufacturer of small motors and associated equipment supplying the business-to-business (B2B) market. As this market sector is highly competitive the company follows a prospector strategy, which is the most forceful of the four main aggressive business strategies.
The company manufactures and distributes automobile around the globe with famous vehicle brands produced such as Ford, Lincoln, Volvo, and Mercury. The company started and headquartered in Dearborn, Michigan, and employs about 164,000 employees, and expanded to Europe with 73 plants after its globalization efforts in 1911 (MacAyeal, 2012). Henry Ford implemented the $5 daily wage for an 8-hour workday from $2.34 for 9-hour workday for male
The automobile changed technology for a lifetime. It introduced the assembly line which led to mass production of cars. In 1921 there were one million cars produced. The last main idea in the chapter, at least in my opinion is how they talk about city vs. country living. Henry Ford came from a farming family.
Timothy T. Riley SOC-100 October, 20, 2013 David Claerbaut Globalization: A Closer Look In today’s economy multinational corporations are outsourcing at an astounding rate. These conglomerates are making their mark through dominating the business arena through globalization and world trade. Companies like Ford motor company, General Motors, and Wal-Mart just to name a few are considered to be the major power players in the industry. Multinational companies are considered a threat to national independence to secure satisfactory working environments. The world’s fortune 500 companies controlled an astounding 70% of the trade market, and 80% of foreign investment, and 30% of the (GDP), gross domestic product.
However, in this fast-paced, innovative world, no company is safe from competition. In 2007, Ford became the third-ranked automaker in U.S. sales, falling from the second-place automaker ranking for the first time in 56 years (Wikipedia). Ironically, one year later, Ford is reaching out to their consumers, employees, dealers, and retirees with their “Drive One” campaign. The “Drive One” campaign is seeking to educate their audience, change their attitude and encourage behavior. These objectives can be exhibited in the KAB Model: knowledge, attitude and behavior.
General Motors in Brazil History General Motors has been established for over 100 years. GM do Brazil was founded in 1925 San Paulo and production began in October of that year, they then commenced operations in another assembly plant São Caetano in 1930. GM relished many prosperous years from then onwards including- GM do Brazil Timeline 1956 | Construction of a new foundry and engine plant in San Jose | 1979 | That same plant was then converted into an automotive plant to keep up with the demand for vehicles. | 1981 | A $500 million expansion plan was launched to meet ever increasing demand | 1991 | Another 5 year $1 billion investment into expansion was launched | 2007 | Car sales up 16% from 2006 | 2008 | GM announced an investment of $200 million to build another engines and components plant | Since 2007 the Brazil automobile industry has grown and made huge strides in quality and reliability to compete with major European countries. The Brazil automobile industry is known for its low cost compact cars, buses and agricultural machinery.
Communication strategies to engage a variety of stakeholders PEOPLE Introduction Enterprise Rent-A-Car is the UK’s leading car rental company. The company offers daily and weekend car rental for private and business use. It also offers replacement vehicles following an accident. Enterprise has over 370 locations throughout the UK and over 90% of the UK population are within 10 miles of an Enterprise branch. Enterprise in the UK is part of a multinational company with 8,200 rental offices in seven countries including the United States, Canada, Ireland, Germany, France and Spain.
Key History Henry Ford, with his passion and vision for the automobile industry in 1903 founded Ford Motor Company. Ford is based out of Dearborn, Michigan and first started off in 1899 as Detroit Automobile Company, which unfortunately quickly failed. This failure did not discourage Ford, shortly after the failure of Detroit Automobile, Ford founded the Ford Motor Company on June 16th, 1903 which was and to this day is also based in Dearborn Michigan. Henry Ford in 1908 then introduced to the world the Model T. The Model T was a success due to the affordable price, consistency, and efficient production. This allowed for Ford to sell over 15 million vehicles and make them a major part of the automobile market share.
It was 111years ago since that first blueprint drawing by William S. Harley, and Harley Davidson as of present time has five basic models (over 75 sub-models). Worldwide Harley Davidson has more than 1500 dealerships and shipped more than 220,000 motorcycles to dealers and distributors in 2011 (Digits, 2011). Any business or organization doing business worldwide has to consider environmental factors when marketing globally and domestically. Harley Davidson Motorcycles is aware of this and has moved forward with marketing since 1907 when the company was incorporated (History of Harley Davidson, 2012). The influence of global economic interdependence and the effect of trade practices and agreements for Harley Davidson Motorcycles have changed over the years.