General Motors Company Business Analysis Part I

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Business Analysis Part I General Motors Company Business Analysis Part I General Motors Company (GM) formally incorporated as General Motors Corporation is a multinational company founded in 1908 and headquartered in Detroit, Michigan. It is one of the largest automaker in the world. The company specializes in the design, production, and marketing of cars, trucks, and automobile parts. GM is also engaged in finance and insurance operations. It operates in 156 countries and employs about 202,000 workers around the world. In 2011, GM ranked fifth on the list of Fortune 500 companies with 150,276.0 million in revenues and 9,190.0 million in profits. Most recently the global recession has had a devastating impact on its cash flows, financial condition, and operations. To survive, the company has had to accept a government bailout plan and concessions that its employees made through the United Autoworkers of America. The following comprehensive analysis covers different business aspects of GM through SWOT (strengths, weaknesses, opportunities, threats) and stakeholder’s analysis and is useful for key decision makers as well as current and potential investors. SWOT Analysis SWOT analysis is a tool used regularly in business to evaluate initially the strengths and weaknesses of the firm’s internal environment as well as the opportunities and threats in the business environment. Strengths Branding. GM markets its vehicles through a diversified and strong brand portfolio. Brand names include: Buick, Cadillac, Chevrolet, GMC, Opel, Daewoo, Holden, and Vauxhall as well as Alpheon, Jiefang, Baojun, and Wuling. Global presence. GM is one of the global leaders in the automotive industry. It conducts business operations in nearly 156 countries. It has established

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