Gender Stereotypes In The 1930's

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The advertisement for this drinking chocolate depicts how your day can be brightened by indulging in this delicious chocolate, and how for that moment of time, everything is all right, despite what was actually going on at the time. In the 1930s, Hershey’s advertised their drinking chocolate through trade cards that depicted happiness, as well as a demonstration of the socially and culturally accepted norms of the time. The 1930s were the time this visual came out, and during this time was the time of the Great Depression. After the crash of the stock market in 1929, the economy at the time went down the drain. From 1929 to 1932, the national income was cut in half, making one-fourth of the workplace now unemployed ( Not…show more content…
The gender roles, as well as how minorities fit into society affected how images and advertisements were portrayed. At the time, since so many people lost their jobs, many men were out of work. “Men's lives were more disrupted by the Depression than women's. As men tried desperately to remain breadwinners for their families, their self-esteem suffered when they lost their jobs” (""). Because they were not in work, men had more time than they did before the Great Depression, when they were in work. They didn’t know what to do with themselves, since their lives had drastically changed in such a short period of…show more content…
First, the background is blue, which matches the eyes of the child, making them really stand out. The child looks full of life, and you are drawn to this first, making you want to replicate this happiness by having some chocolate yourself. It is unclear if the child is a boy or a girl, which is most likely intended, so it appeals to all, despite gender. The second striking color in this advertisement is gold, the color of the child’s and mother’s hair. Gold signifies wealth, and also being the best, making this color a very reasonable choice for an advertisement trying to sell a product during the time of the Great Depression, when wealth was

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