She is only addressed as “Curley’s Wife” – her real name is never said. This has strong suggestions that women at this time were men’s possessions, as if they were used merely as objects, part of their property and didn’t have the same rights as they did – women are inferior. The phrase “I don’t know why I can’t talk to you. I ain’t doin’ no harm to you” could me shadowing how women are simply seen as either virgins or whores. Curley’s wife is portrayed as being a whore – but this is only due to the way she dresses, her provocative ways and the way she acts around men, as if she is aware of her femininity.
The Cindy Crawford commercial that Kilbourne discusses in her essay really brings the issue of the century long double standards to light. If the tables were turned and the boys in the advertisement were young women whistling at an older man they would definitely be looked down upon for their sexual interest. Ads like this show, our young girls that it’s okay for boys and young men to treat women as sexual objects. The impression given is that women were placed on earth to give men satisfaction whether sexually or visually even at the cost of being dehumanized. The fact that Cindy gave this image of having sexual satisfaction by drinking the can of Pepsi almost tells young girls that if I drink Pepsi I’ll be just as sexy and attractive
Two other females that had nicknames are known as a sexual need in the film because McMurphy invited them over to seduce the guard and Billy. First, women are inferior to men because they were never given a position of power. During the 1960s, woman did not have any experience with power because they still lived in a society where men are taking control. In quote, “These gender roles have been used very successfully to justify inequities, which still occur today, such as excluding women from equal access to leadership and decision – making positions” (Tyson, page 85). Males still see females as patriarchal women, not as leaders or decision makers.
The article “Raunch Culture” by Ariel Levy discusses how life in the twenty first century has become very raunchy and erotic. She talks about how easy it is to blame the males of our culture for objectifying women. However, it is the women who are volunteering to have these pornographic or racy photographs and videos taken of themselves. Even women athletes are posing for scantily clad pictures, and they are getting more attention for that than their specialized sporting events. This article discusses that women taking control of their sexuality and objectifying themselves are not, in fact, the same thing.
This ad is completely demoralizing towards women. It portrays this woman as just a sex object to the consumer, which supports Jean Kilbourne’s ideas of dehumanizing women. This is a horrible ad to publish because normal women are going to see this ad and think that they have to behave and act like that because that’s when men want. The Tom Ford brand may have gotten attention with this tactic, but he also alienated a lot of the public who thought the ads were
Clearly the way to get beautiful women is to ignore them, perhaps mistreat them" (272). The ad Kilbounre is describing is similar to the picture in the Bebe ad, and she is trying to make women see just how degrading these images are. The woman in the Bebe ad is very desperately attempting to get the man's attention by leaning on him and focusing her attention on him, but he doesn't seem interested. The image is posed like that to show superiority and power that men supposedly have over women. This teaches women that they need to constantly dote on the man, whether he pays attention or not.
Beatrice is cynical and witty; she doesn’t conform when it comes to the role of women in Elizabethan time. In terms of how males view females, there is a theme of cuckoldry (men who married unfaithful wives). This is shown in the first scene when Leonato confirms that Hero is his daughter, ‘Her mother hath many times told me so’, a joke at her expense, implying she is unfaithful to him. In a conversation between Claudio and Benedick, they talk about Hero. Claudio asks if he ‘noted’ her, Benedick tells him he did not, but he ‘looked on her’.
And that the Male Gaze expresses an unequal power relationship, between the ‘viewer’ and the ‘viewed’, for example, that men impose their unwanted gaze upon women. Feminists say that some women however don't conform to the male gaze and are represented in the media by showing they are strong and powerful women without men or males. Some feminists argue that whether or not women welcome the gaze, that some women might merely be conforming to the norms established
Differences in aggressiveness are another feature of gender roles, this is sown in meads study, and she observed three countries in Papua New Guniea and found that males were more aggressive than females. Mead also observed cultural differences where in some cultures females were more aggressive than other females. This is known as cultural realism in which aggression is innate within us but the level of which the behaviours are performed is relative to their particular culture. Sex stereotypes affect gender roles according to the Williams and best study. They studies 30 different countries, 2800 university students used as participants.
They have commercials for men that are rather neutral in emotion, or with fast-paced action. When have you ever seen a commercial in which the man is showing any sign of femininity, that wasn’t meant as a joke? There are, however, ads that show women being athletic and independent. Most of what the media says about women is that they are nice, pretty, delicate, and they wear their emotions on their sleeves. As we grow older, both sexes endure an incredible amount of pressure from the media to fit into their gender roles.