I have a working knowledge of the items that are being sold and can offer personal experiance as to why they should purchase from the store. .Urban Outfitters is a place where teens go. It helps me forget all my troubles somehow. The clothes are so trendy and up to date and really help me make a fashion statement.Also the clothes look great on every skin color and texture. | 2.
What are some of the advantages of being a small business that Murray’s can (or does) take advantage of? What disadvantages might it face as a small firm? One of Murray’s advantages of being a small business is that they can adapt to changes quickly. They do not need anyone else’s permission to do so. They keep their customers happy, by catering to customers’ needs and wants; like different merchandise, services, store hours, and price strategies.
Nordstrom shares many characteristic with other retailers such as their generous exchange policy, superior customer service, the product quality. Nordstrom is also known for their generous exchange policy even though they do not carry the item in the store they are willing to the customer a refund. Nordstrom may lose money on the returns, but maintain a consumer relationship with their consumers is top priority. Nordstrom shares the same characteristics as Macy, JC Penney’s, Sear, Kohl’s and Dillard’s who also sells clothing,
There are several other competitive strategies that can be used to build Kudler’s client base. The website they are currently using is a great reference point. It is user friendly and has the same beautiful look and feel that the stores do. In order to take their business to the next level, they need to make the same convenience to online shoppers that they have made for traditional shoppers. The convenience is having all quality, organic, specialty, and rare items, in one location.
Having an online website is great advantage as It allows customers to shop at all hours and have access to purchase all products. If for example you go into to buy a product and it is out of stock you have the option to go online and still get what you need. Additionally, the option to shop online addresses the various different customer demographics, such as individuals who are disabled, as online shopping could make shopping for groceries and other necessities a lot easier for such individuals. Therefore it is evident that technological factors have increased customer satisfaction by providing customers with an alternate shopping method. The stores can be affected in either a good or bad way by Technological factors.
A bright yellow tag with bold black numbering is located in front of every item for sale in the store. There is no question that this is the affordable price of this item. The American middle-class consumer sees this price and decides if they want to purchase it. If the customer does not have the cash to pay for it that day, Best Buy has an easy to use consumer credit program. The consumer merely has to sign up for the Best Buy credit card to take home the product of their dreams.
Island Shades Case Study The case story Island Shades describes a great example of how to present an effective goal with the proper steps. Terry’s goal was very detailed on her present and future goals. She set up her objective creating the idea of selling good quality eyewear to consumers. She also has identified her options of affordable inventory to purchase. Terry’s key performance areas are focused on the location of her store and the brand of upscale products to provide consumers in that location.
By implementing a frequent shopper program Kudler Fine Foods can do just that. By delivering customized incentives to its customers rather than discounted items Kudler Fine Foods will set themselves apart from other markets. Kudler Fine Foods can expect to see several benefits from establishing a frequent shopper program. The expected benefits from establishing the frequent shopper program will benefit both Kudler Fine Foods and its consumers. The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns.
Sonja’s decided to go with Shopify for their all-in-one e-commerce needs. Shopify bundles domain registration, web-hosting, online store and e-commerce solutions for one, low monthly price. Shopify also offers hundreds of online apps and widgets that can be added, free of charge, to enhance a customer’s business needs. Sonja’s will be designing and maintaining the website on their own with the help of Shopify’s online tools and video tutorials. The photos on Sonja’s website will be photographed by her life partner, a professional photographer, for free of charge.
The penetration price strategy also favors Wal-Mart’s business approach of low costs products and services. Wal-Mart customers’ expectations are quality products and services at a price that is marginally lower than the competition. The penetration strategy can significantly increase the lifetime value of customers, because they are “hooked” with the outstanding initial service offering. This approach also provides Wal-Mart with the additional business to remain in the maturity phase of the product life