Gap Strategies Essay

368 Words2 Pages
GAP is a brand of clothing reflective of the innovative American fashion style. Founded by Doris and Don Fisher in 1969 inspired by need for good fitting jeans, Gap store was first opened on Ocean Avenue in San Francisco, California. Gap is a cultural icon and considered one of the best destinations for clothing consumers worldwide enjoy Gap's classic, up-to-date, casual clothing and accessories that provides good fashion taste and comfort. They provide essentials like T-shirts, hoodies, great-fitting pants, and denim. Gap brand has evolved into several facets like Gap, Gap Kids, Baby Gap, Gap Maternity and Gap Body. They have focused on shoppers convenience and designed online shopping via the website gap.com which presents colorful and easy-to-navigate pages where customers can view the latest products, discounts, and seasonal picks. The site also includes a Gap Size and Fit Information chart to help shoppers find the best size of clothing. PRODUCT FEATURES: Quality Clothing at Affordable Prices-Shoppers adore GAP clothing due to the simple and classic designs. GAP favors their customers by offering great discounts for card holders. On several occasions merchandise are marked down to half the price which makes them even more affordable. Classic Style - GAP clothing styles are classic and timeless. GAP clothing can easily be paired with many of the clothes in anyone's wardrobe. They never go out of fashion. Clothes for the Whole Family - At GAP stores, the whole family can shop for clothes all in one place. Variety of wearing apparel like garments, shoes for all ages of people and genders. Shopping Ease: Gap launched online catalogue a potential tool and a great way to showcase GAP style beyond the traditional thoughts. This provides shopping convenience to its customers as it provides a wide variety of products and is time saving. WHAT WENT WRONG?

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