Gap Company Profile

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1. COMPANY PROFILE The Gap Inc. operates as a specialty retailing company in the United States and internationally. The company operates retail and outlet stores that sell casual apparel, accessories, and personal care products for men, women, and children under the Gap, Old Navy, Banana Republic, Piperlime, and Forth & Towne brand names. There are four brand names included in Gap: Gap, GapKids, BabyGap, and GapBody. The company operates more than 3,100 store locations worldwide, including Gap, Banana Republic and Old Navy stores throughout the US, as well as in Canada, the UK, France, Ireland and Japan. In addition, the company also markets its products to its US costumers through three websites:, and The company recorded revenues of $ 15,943 million during the fiscal year ended January 2007, compared to $ 16,023 millions during fiscal year 2005. The operating profit of the company was $ 1,264 million during fiscal year ended 2007, a drastically decrease of 29.2% over 2006. The net profit was $ 778 million, a decrease of 30,1% over 2006. 1.1 Headquarters Their world headquarters offices are based in the San Francisco Bay Area and their product design offices are located primarily in New York City, San Francisco and London. They also have offices around the globe to support their management, distribution and product manufacturing operations. 1.2 Employees Gap Inc. has more than 150,000 employees around the world supporting the stores and its brands, which includes a combination of part and full-time employees. 1.3 Gap Brands Gap Inc. follows the strategy of individual branding by naming each product differently. Gap Inc. operates under the Gap, Banana Republic, Old Navy, Forth & Town and Piperlime brand names. Each of these brands has unique characteristics and any negative images associated with

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