Gap Analysis

1439 WordsJan 30, 20096 Pages
Gap Analysis: Global Communications Companies doing business in today’s marketplace are faced with increasing competition, challenges, risks and opportunities. Whether the business is large or small, managers need to be vigilant and willing to change to adapt to the needs of customers in order to stay competitive and profitable. The telecommunications industry is no different. In fact, this industry is highly competitive, especially now that cable companies have entered the market in being able to provide customers with solutions to all their communication needs with computers, televisions and plain old telephone service. Global Communications, as recently as three years ago, was thriving in the telecommunications industry with stock prices trading for $28 per share. Now, stockholders are concerned because the stock is valued at $11 per share, down more than 50%. Global Communications is under a lot of economic pressure to perform and regain the market share and confidence of its stockholders. Because of this increased pressure, the senior management team at Global Communications has devised an aggressive plan with the goal of becoming a global presence in the telecommunications field. This analysis will evaluate the issues and opportunities that they face including the ethical dilemmas associated with this new plan. Also under consideration is how this new plan will affect the different shareholders in the company, namely, the investors, the employees and the workers union. Issue and Opportunity Identification There are several issues facing Global Communications in this scenario. The first issue to address is the falling stock price that has dropped over 50% in the last three years, from $28 per share to $11 per share, which is mostly due to the number of competitors now in the telecommunications field. The senior management team is under

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