From Crm to Ecrm Essay

2783 Words12 Pages
- Until not so long ago, purchase, production and marketing were the issues that most businesses mainly concentrated on. They primarily focused on producing goods which made their customers satisfied. As the competitive environment becomes more turbulent, the most important issue the sellers face is no longer to provide excellent, good quality products or services, but also to keep loyal customers who will contribute long-term profit to organizations (Tseng, 2007). To compete in such overcrowded and interactive marketplace, marketers are forced to look beyond the traditional 4Ps of marketing strategy, which are not longer enough to be implemented for achieving competitive advantage. Moreever The Internet technology has essentially become an integral component of information infrastructure for business operations and managerial decision making in all types of businesses including E-commerce, E-CRM, E-Supply Chain, E-Learning and E-Government. BY: 3. The Internet has created an incredible level of excitement through its association with Internet-based technology continues to grow in importance in business-to-consumer and business-to-business environments. From the consumer’s perspective, Internet-based services significantly reduce the cost of searching; extend the selection of sellers, provide greater control over products/services offered and increase convenience (Anderson and Srinivasan, 2003). 4. The Internet technology has essentially become an integral component of information infrastructure for business operations and managerial decision making in all business functions. Marketing activities, especially, are increasingly incorporating the Web in the strategic initiatives and relying on the website as the primary platform of interaction with existing and prospective customers that are otherwise difficult to reach for technical or financial

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