INTRODUCTION Specific Purpose: To persuade the audience about eating broccoli or asparagus can lead to a healthy lifestyle. Attention Device: I do eat a whole array of vegetables. Eating vegetables has given me the nutrients my body needs in order to be healthier. Improper diet can cause many major health problem, we must change our diet in order to impact our overall daily well-being. Topic Revelation Statement: I will persuade the audience about eating broccoli or asparagus that can lead to a healthy lifestyle.
Also, according Ann Mirabato cheese dips are “novel” and the “flavors innovative” and they had a strong location next to “salty snacks”. (137) In addition to their dips, Frito-Lay also had competing chips and other snacks such as Doritos and Fritos to couple with the dips and create easy marketing and advertising opportunities from within their customer base. This also lent the Frito-Lay name to the wide and stable product selection. Also, the marketing of the chip-dip combination has allowed Frito Lay introduce the bowl and platter which opens the eyes of consumers to see the ease of combining chips and dips. Opportunities Compounded with the fact that their dips are sold adjacent to the chip section in supermarkets, the increase in demand for these goods allows for more opportunity for growth in the Mexican food category to compete with already established producers in the market with jalapeno and salsa dips.
Today, a lot of customers are starting to become more health conscious and now Frito Lays may be lacking in their ‘power sellers’ such as Doritos however they are continuing to enhance Frito Lays sales by buying Sunchips instead. The alternative to the issue would be to create a new flavor to existing products. This could have been done by making Doritos a whole new line instead of creating a different chip with a different title. This would not be as effective because customers already have a sense of what the original product should taste like, and if the new chip wasn’t similar in taste by making it multi-grain the new product flavor would not get the sales it would prefer to see. The case states that they only placed this new product in a small town for a test market.
Introduction As a global manufacturer and marketer, it is important for Generals Mills to innovate and develop new products to satisfy customers’ need in order to maintain market shares and continuous growth. The company provides consumer foods such as ready-to-eat cereals, yogurt, ready-to-serve soup, dry dinner, and so on. General Mills operates both domestic and international, but for the new product we created will only focus on the US market. As the increasing awareness of healthy eating and increasing demand for organic food, we decide to create a new product of the breakfast cereals by adding traditional Chinese coarse grains and other nourishment ingredients into oats. We try to create health-oriented oatmeal for sub-health people and help prevent diseases for healthy people.
1.How should Mac respond when ads promoting healthy lifestyle featuring Ronald Mcdonald are equated with Joe Camel and Cigarate ads? Should Mac eliminate Ronald Mcdonald in its ads? changing the character of Ronald or eliminating it is not the deal, the deal is for Mac to emphasis that cigarettes are always harmful, but Mcdonald’s menu has a kind of healthy alternative such a vegetarian menu, so the comparision is wrong because it is of totally different types, Mac can should target its Ronald to do more ads for healthy food and nutrition, they can also label their food with the amount of fat , cholesterol, sugar , and food, other suggestion is to encourage kids to eat healthier foods by adding toys to healthy foods only. 2. Discuss the merits of the law proposed by france that would require fast-food companies either to add a health message to commercials or pay 1.5 percent tax on their ad budget, propose a strategy and defend your recommendation?
One form of primary research which Kellogg’s used to gain qualitative data is the focus group method. These were used to show consumers the new food ideas in the form of a number of different food prototypes, including a mini crispy lattice product and a nutty triangle. The focus groups captured the attitudes and feelings of consumers towards the new foods.This primary research helped Kellogg's to find out how new product suggestions could be developed and still fit in with the Crunchy Nut brand. Although this method of research provided some good data it has some limitations to it for example the opinion of one may dominate the whole group which will lead to everyone else conforming to that opinion. Therefore the data from this method maybe misleading and not e helpful to the overall outcome of their product as it doesn’t give information about individual’s opinions.
Persuasive Speech Outline Title: Organic Food: Why is better? Topic: Organic and humane alternative food sources and the regulations that the USDA places on them. General Purpose: To inspire my family to chose healthier foods. Specific Purpose: To persuade my audience to shorten their food supply line and move towards eating healthier, organic and locally raised food. Behavioral Outcome: At the end of my speech, members of the audience will be able to distinguish what specific and relative regulations that the United States Department of Agriculture govern the food industry, to discern fact from fiction about organic and humane alternative foods, and will be persuaded to become more open to shortening their supply line of which they attain their food.
They must know meat and veggie formula because food cost will rise if the proper formula is not followed. They must know the proper way of toasting the sandwich without burning it. Condiments must only be three squirts, and wrapping without messing up the sub must be done. If the sandwich artist follows all of these steps perfectly, then the artist will make a great sandwich and will make the customer happy. The first step in making proper sandwiches is knowing how to cut the bread correctly.
Eliminating the McDonald’s brand icon is not the solution to the ever-growing obesity problem. Quite the opposite, the popularity of the mascot can be used to build a positive and beneficial output. Ronald McDonald can be used as a tool for educating students about the healthy food choices and proper diet. The company could reach out to the poor and unfortunate children by making the mascot visit charities and other aid organizations which could eventually win back the trust of the majority of parents prohibiting their kids to go to McDonald’s. The strategy will include downplaying the negative publicity the chain is getting from critiques while intensifying the positive contributions it can offer to the community.
As a result, SBI tailored a unique set of strategies and tactics. First, SBI identified an underserved segment of the target market and pioneered a doughnut that met USDA guidelines and still tasted good (Davis & Darling, 1996). Second, SBI updated packing techniques to include the use of refrigeration and vacuum sealing methods. This permitted shipping nationwide, thus penetrating a previously fragmented market (Davis & Darling, 1996). Third, SBI developed ways to assist its customers including helping customers get lower prices by using government-supported commodities, cooperating with noncompeting suppliers, and helping distributors reduce inventory carrying costs and avoid stock outs by using just-in-time delivery (Davis & Darling, 1996).