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791 WordsMar 15, 20144 Pages
Activity (Topic) Another way in which we might expand yoga classes to a wider audience is to change the perception of yoga with our younger clients. (Elaborative) Internal costumer surveys have shown that most of them between the ages of 18 to 35 regard yoga as an “older person’s” type of exercise and lacks any beneficial effects for them. We can reverse this notion by highlighting how strenuous yoga, especially advanced classes, actually can be. (Supporting) In fact, research by the National Center for Supplementary Quackery (NCSQ) has shown that yoga noticeably increases muscle strength, even for well-conditioned athletes. The study revealed that when a group of regular weightlifters (more than 3 times per week) substituted one weight-training session per week for a 45-minute yoga session, their overall strength increased by 5% over the course of 4 months in the basic strength exercises: bench press, squat and dead lift. We can also emphasize how yoga complements this increased strength with greater flexibility, balance, and coordination. 2We might round out this campaign by noting the recuperative properties of yoga, including how other studies have documented that yoga reduces chronic lower-back pain. (Closing) By disseminating this information to younger members through staff interaction and advertising brochures, we can begin to make yoga more appealing to this underrepresented demographic. 1Yoga for Health,NIH: National Center for Supplementary Quackery http://nccam.nih.gov/health/yoga is great/info.htm, retrieved on December 22, 2013 2Muldoon M.D., Alfred, Improving Through Yoga: Ways Yoga Keeps You in Shape, Yoga Times,http://www.yogatimes.com/mindbody/1774, retrieved on December 22, 2013 The Philippines and the World Market The Philippines is considered to be one of the most westernized countries in Asia. It has strong ties to the United States

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