Franchising Essay

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1.0 Introduction We are given 12 topics relating to the hospitality industry and we are required to pick one topic as our subject matter of research. We have chosen topic number 5 which is “Franchising in the Hospitality Industry”. The reason we choose this topic is partly due to the increase of franchise outlets that we can observe when we visit shopping complexes or a particular commercial area with high density of traffic. This increase in the number of franchisees has got us wondering how well they actually do. Franchising gives room for entrepreneurs to gain wealth and is a common channel for firm growth and national development. The numbers of franchises in Malaysia has grown at an average rate of 8 to 10 percent over the past few years. Franchising is a wide topic as they do not only relate to the hospitality industry but as well as the automobile industry, health care centres, home appliances, IT services, education, retail and many more. According to the International Franchise Association, there over 75 industries that utilises the franchising format. In this topic, our focus would be on the internal and external challenges in setting up a franchise. We are required to research, investigate, and gather information from scholar journals, published books and relevant web sources regarding our topic. We will be using TGI Fridays as an example of a franchised restaurant to relate to our topic. TGI Fridays is famous for its antiques as decors, friendly service with a warm environment and also for their showmanship by their bartenders. T.G.I Friday’s or Thank Goodness its Friday, is an American restaurant chain that focuses on casual dining. It was first established in 1965 in American and now has more than 990 restaurants worldwide. TGI Friday’s started franchising their business in 1971 with The Briad Group being the biggest franchisee operating 70

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