Fragrances Essay

3385 WordsDec 29, 201214 Pages
Paper presented at the IFEAT International Conference in Barcelona, 6 - 10 November 2011 ‘Spain: Bridging Continents and Cultures’ Pages 205-221 in the printed Conference Proceedings. THE LATIN AMERICA FRAGRANCE INDUSTRY Sergio Gallucci Natura Inovação Sao Paulo Brazil INTRODUCTION The presentation analyses major trends in the Latin American fragrance market. Actual and potential trends, including new product developments, will be reviewed alongside major market players in the region and individual country characteristics. The six major markets, accounting for 90% of sales are analysed. Distribution channels and future prospects are also discussed. The region’s strong economic growth is impacting directly on the fragrance industry. For example, Brazil is now the world’s largest fragrance market in value terms; while the increased employment of young men has led to this market segment witnessing the highest growth rate in 2010. Local players are pushing the worldwide growth and currently represent more than 25% of global fragrances market value. The source of all the data presented is Euromonitor. It is very important to say that the information presented is about consumers in the region, per country, not production, because some countries are exporters and this represents a large volume in those countries. Glossary Before beginning the detailed presentation, it is important to clarify some of the terms that will be used: • Mass and Premium Fragrances - there are men’s, women’s and unisex products. The mass and premium markets are normally distinguished by price, label/positioning (mass fragrances rarely carry a designer label) and distribution. • BPC means Beauty and Personal Care • GACR = Compound Annual Growth Rate • Consumer and industry perception: the most important and most subjective criteria, consumer and industry perception, is
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