Four Strategic Generosity Lessons

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Article Critique One: Four Strategic Generosity Lessons Abstract Facebook CEO Mark Zuckerberg joined Microsoft founder Bill Gates and wealthy investor Warren Buffet in signing the Gates-Buffet Giving Pledge, which commits them to donate at least half of their wealth over time. Other less-well-known holders of 10-figure U.S. dollar fortunes have also followed suit. Sometimes community leaders look suspiciously on the company's motives and refuse generous gestures. Gates and Buffet had already pledged to give away half before anyone asked them to do it (although Gates preceded Buffet and brought him along). The rest look like they are joining a parade. Zuckerberg's $100 million gift coincided with the release of an unflattering film portrait led to some concern that the announcement would be viewed as a publicity stunt. Bill and Melinda Gates are not passive givers; they are willing to put in their personal time and credibility to advocate for strategic contributions in high places, getting government funds to add to theirs. Their personal commitment encouraged Warren Buffet to make his enormous donations through the Gates Foundation, thus multiplying the potential impact. As a manager, I can see how the ‘generosity’ of those higher up could be mistaken as buy-offs. In the article: “Four Strategic Generosity Lessons” by Kanter (2010), the author gives the example of Facebook creator Mark Zuckerburg signing the Gates-Buffet Giving Pledge which commits him to donate at least half of his wealth over time. While this is a generous pledge, Zuckerburg signed this when a movie about his life came out that did not portray him in a favorable light with the public. His timing was bad, because it made it look as though his actions were not genuine. Kanter explains it: “Gifts have the most positive impact when unsolicited, before you're asked, and certainly

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